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CDO

Digital Transformation To Serve The Business

Digital Transformation To Serve The Business

By Sadagopan on April 29, 2015

The goal of digital initiatives have clearly gone far beyond to be a matter of smooth and trouble-free provision of digital technologies. Leading edge enterprises state their goal of digital initiatives as one that can and should create a path for new way of doing business with customers and also as an general enabler of […]

Posted in Business, Featured Posts | Tagged CDO, Digital Business, Digital strategy, Digital transformation, Digitalization

Marketing and IT tensions: 'CxO Talk' debuts today

Marketing and IT tensions: ‘CxO Talk’ debuts today

By Michael Krigsman on March 8, 2013

A new breed of chief marketing officer seeks data-driven answers to tough challenges, such as establishing clear links between marketing spend, activities, and specific business outcomes. To meet these goals, marketers have taken over an increasing slice of the overall budget that enterprises allocate to technology. Not surprisingly, this trend corresponds to the growth of […]

Posted in Featured Posts, Trends & Concepts | Tagged #cxotalk, CDO, CIO, CMO, CXO, dion hinchcliffe, guy kawasaki, paul greenberg

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