Digital Transformation To Serve The Business
The goal of digital initiatives have clearly gone far beyond to be a matter of smooth and trouble-free provision of digital technologies. Leading edge enterprises state their goal of digital initiatives as one that can and should create a path for new way of doing business with customers and also as an general enabler of […]
Marketing and IT tensions: ‘CxO Talk’ debuts today
A new breed of chief marketing officer seeks data-driven answers to tough challenges, such as establishing clear links between marketing spend, activities, and specific business outcomes. To meet these goals, marketers have taken over an increasing slice of the overall budget that enterprises allocate to technology. Not surprisingly, this trend corresponds to the growth of […]
