Digital transformation and the innovative CFO
Discussions about digital business transformation usually center on marketing and the CMO. The popular notion is that digital transformation is primarily a set of online marketing activities such as e-commerce, building communities, and interacting with customers on social media. However, more sophisticated observers recognize that digital transformation has significant implications for operations and business models. For example, […]
Cloud Computing for CFOs: The next $10 Billion Industry
Customer-centricity is the new black. The trend is evident across every industry, and there are no shortage of examples demonstrating how service-oriented businesses like Zappos and Rackspace that form lasting relationships with customers are outperforming competitors — including several incumbents and industry heavyweights— that miscalculated customers’ willingness (desire?) to choose an alternative provider. One critical […]
