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Browse: Home / channel partnerships

channel partnerships

Channels – Direct or Partnered, Take Your Pick

Channels – Direct or Partnered, Take Your Pick

By Ben Kepes on August 12, 2009

I had a little online tete-a-tete with fellow SaaS commentator Dennis Howlett recently about market strategies for SaaS accounting companies. Dennis comes from an accountancy background and, from where I can stand at least, seems to have generally been supportive of vendors partnering with accountants as a major part of their go-to-market strategy. In his […]

Posted in Marketing, Strategy | Tagged accy2, channel partnerships, chris tanner, dennis howlett, marketing, pearl, professional bodies, rod drury, saas, smb, xero | 1 Response

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