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Browse: Home / choice modeling

choice modeling

Finally, A Choice Modeling Primer

Finally, A Choice Modeling Primer

By Guest Authors on July 9, 2010

I bet you didn’t know that Choice Modeling was initially a psychological theory on how people choose foods they want to eat. I bet you didn’t know that economists picked it up to predict the choices consumers would make for goods and services. I bet you didn’t know that the first “business” application of a […]

Posted in Marketing | Tagged choice modeling, marketing science

Storming the Castle Chapter 2: How I Gave Up Finger Painting and Decided to Develop a Category.

Storming the Castle Chapter 2: How I Gave Up Finger Painting and Decided to Develop a Category.

By Guest Authors on June 2, 2010

Folks here’s an excerpt from Chapter 2.   Enjoy. Comments as always are welcome. Arts and Crafts Time Is Over Well that’s what you’re CMO should be saying.  Look, time and time again, marketing has been relegated  to the tail end of a GoToMarket (GTM) strategy — the arts and crafts aspects of marketing, which is […]

Posted in Marketing | Tagged choice modeling, ebook, GTM Strategy, marketing, storming the castle, Voice of the Customer | 2 Responses

Segmenting Your Market: 2010 Style

Segmenting Your Market: 2010 Style

By Guest Authors on May 27, 2010

You: a young company. What: You’ve recently put a product in market and you’re trying to figure out how to really drive adoption!  How: Segment your market to find those most likely to buy. Sounds easy?  Its not but it can be relatively painless.  When a company first brings it’s solutions to market it needs […]

Posted in Marketing | Tagged attitudinal segmentation, choice modeling, marketing, segmentation

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