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Browse: Home / Churn rate

Churn rate

Why Misunderstanding Startup Metrics Can Cost You Your Business

Why Misunderstanding Startup Metrics Can Cost You Your Business

By Mark Suster on April 27, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. When I publicly Tweeted […]

Posted in Business, Featured Posts | Tagged Churn rate, customer acquisition cost, Gross margin, revenue, software as a service

Want Happy Customers?  Implement the 5-Visits-Plus-2-Badges Rule.  For Your Customer Success Team  — And You.

Want Happy Customers? Implement the 5-Visits-Plus-2-Badges Rule. For Your Customer Success Team — And You.

By Jason M. Lemkin on November 12, 2013

If you are a SaaStr reader, you’ll know how passionate I am about Customer Success. For one simple reason: Second Order Revenue. Upsells. Renewals. Word-of-Mouth. Champion Change. What it all means is that if you do it right, you’ll make 6x or more the revenue from your customers after the sale itself. The details on […]

Posted in Business, Entrepreneurship, Featured Posts | Tagged Churn rate, Entrepreneur, Entrepreneurship, saas, startups

Eleven Secrets of SaaS Product Design

Eleven Secrets of SaaS Product Design

By Joel York on October 8, 2013

SaaS product management professionals should always remember that there are four P’s in marketing, one being product. Unfortunately, software companies have a bad habit of thinking about product in isolation from the rest of the marketing mix. This is a particularly costly mistake in SaaS and is the root cause of many a SaaS Don’t. […]

Posted in Application Software, Featured Posts | Tagged chaotic flow, Churn rate, Customer Lifetime Value, joel york, Product design, Product Management, product manager, saas, SaaS Marketing, saas product, software as a service

Breaking Through The SaaS Ceiling

Breaking Through The SaaS Ceiling

By Joel York on September 19, 2013

It’s the dream of every Internet entrepreneur to build a business that goes viral. Yet the sad truth is that most do not. It’s hard to think of any other industry with such a winner-take-all mentality as Internet software. The volatile combination of small market entry costs and big network effects creates wave after wave […]

Posted in Business, Featured Posts | Tagged chaotic flow, Churn rate, Customer Lifetime Value, Marketing Blogs, Marketing strategy, network effect, network effects, saas, SaaS Marketing, viral growth, virality

Prisoners, And Why It Doesn’t Really Matter Your App Is So Hard to Rip Out

Prisoners, And Why It Doesn’t Really Matter Your App Is So Hard to Rip Out

By Jason M. Lemkin on June 10, 2013

There are two things I see SaaS entrepreneurs who are post-Traction and post-Scale say again and again: We’re So Sticky.  Once we’re in, it’s so hard to rip us out. Our Churn is Basically Zero in the Enterprise.  We’re doing great because No One Leaves. If you’re coming from a Freemium background, or B2C, that […]

Posted in Entrepreneurship, Featured Posts | Tagged Churn rate, Entrepreneurship, revenue, saas, startups

Measure Your Churn.  But What’s Even More Important is to Measure Your Almost Churn.  5 Tricks to Help You Here.

Measure Your Churn. But What’s Even More Important is to Measure Your Almost Churn. 5 Tricks to Help You Here.

By Jason M. Lemkin on March 13, 2013

Churn is a paramount topic in SaaS, as we all know.  If every dollar of ARR is worth $6+ in the long term, including upsells and second order revenue … then of course, by the same token, for every dollar of ARR that churns … you’re losing $6 of notional ARR.  Lose a $100k customer? […]

Posted in Entrepreneurship, Featured Posts | Tagged churn, Churn rate, Entrepreneurship, Net Promoter, net promoter score, saas, sales, startups

Churn and SaaS

Churn and SaaS

By Ben Kepes on January 29, 2013

SaaS companies are faced with copious amounts of advice about pricing, monetization, funnel management and all the different things used to describe the processes involved in attracting, gaining and maintaining customers. One of the big areas that companies think about is that of churn – or how many customers “drop off” and stop using the […]

Posted in Business, Small business | Tagged Accountancy, Churn rate, Customer, Customer Lifetime Value, software as a service | 1 Response

What is MRR Churn? | SaaS Metrics FAQs Part 2

What is MRR Churn? | SaaS Metrics FAQs Part 2

By Joel York on January 15, 2013

Why measure SaaS MRR churn? Show me the money! SaaS MRR churn is an important SaaS metric that measures the financial impact of churn. While customer churn is an important operational metric, CFOs always prefer MRR churn. In this second SaaS Metrics FAQs article, I explore ways to analyze SaaS MRR churn.

Posted in Business, Featured Posts | Tagged chaotic flow, churn, Churn rate, mrr, mrr chrun, revenue, saas, SaaS Metrics, saas mrr, software as a service

SaaS Metrics FAQs | What is Churn?

SaaS Metrics FAQs | What is Churn?

By Joel York on September 5, 2012

A little over two years ago, I published a series of well received articles on SaaS metrics that culminated in the SaaS Metrics Guide to SaaS Financial Performance. Since then, I’ve received numerous inquiries regarding the many practical quirks encountered in day-to-day SaaS metrics implementation. In response, I’ve decided to revisit the SaaS metrics topic […]

Posted in Business, Featured Posts, Trends & Concepts | Tagged calculate churn, chaotic flow, churn, Churn rate, churn rate calculation, Customer Lifetime Value, saas churn, SaaS Metrics, saas metrics faq, Subscription business model

SaaS Benchmarks | Acquisition Cost and Churn Challenges

SaaS Benchmarks | Acquisition Cost and Churn Challenges

By Joel York on March 8, 2011

What is a typical churn rate for SaaS? What is a good time frame to recover CAC? As SaaS companies mature, high quality SaaS benchmark studies are appearing.

Posted in Business, Featured Posts | Tagged benchmarking, best practices, chaotic flow, Churn rate, cloud computing, opexengine, revenue, saas, saas benchmark, saas benchmarks, saas cac, saas churn, SaaS Metrics

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