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Browse: Home / churn

churn

Negative Churn

Negative Churn

By Derek Pilling on March 4, 2015

In a board meeting yesterday, we had a brief discussion around “negative churn”. Negative churn is a catchy phrase and apparently a hot-topic in some SaaS circles. I like some of the concepts and disciplines that an understanding of negative churn implies, but I also think it is an unnecessary concept that actually makes it […]

Posted in Business, Entrepreneurship, Featured Posts | Tagged churn, Customer Loss Churn, negative churn, Organic Growth, Revenue Churn, Revenue Lift, saas, SaaS Metrics

Basics of Unit Economics Analysis

Basics of Unit Economics Analysis

By Derek Pilling on January 22, 2014

When an investment passes our first-screen at Meritage Funds, the first deep-dive we typically do is on the unit economics of the business. Unit economics are the fundamental financial building blocks of a business. If you can pin down the unit economics, you can determine contribution margins, break-even points and perform ROI calculations all of which […]

Posted in Business | Tagged average customer lifetime, capital expenditures, churn, contribution margin, Economics, Growth Equity, Investment Selection, marginal operating costs, Raising Capital, unit economics

Negative Churn | It’s Not that I Don’t Dislike It, I Do

Negative Churn | It’s Not that I Don’t Dislike It, I Do

By Joel York on July 30, 2013

Most of us were taught at an early age that double negatives are a bad thing, because they are unnecessarily complicated and increase the chances of miscommunication. It is with this principle in mind, that I propose that we permanently ban the ridiculous term “negative churn” from the SaaS metrics vocabulary. Churn is negative growth. […]

Posted in Business, Featured Posts | Tagged chaotic flow, churn, negative churn, SaaS Metrics

Measure Your Churn.  But What’s Even More Important is to Measure Your Almost Churn.  5 Tricks to Help You Here.

Measure Your Churn. But What’s Even More Important is to Measure Your Almost Churn. 5 Tricks to Help You Here.

By Jason M. Lemkin on March 13, 2013

Churn is a paramount topic in SaaS, as we all know.  If every dollar of ARR is worth $6+ in the long term, including upsells and second order revenue … then of course, by the same token, for every dollar of ARR that churns … you’re losing $6 of notional ARR.  Lose a $100k customer? […]

Posted in Entrepreneurship, Featured Posts | Tagged churn, Churn rate, Entrepreneurship, Net Promoter, net promoter score, saas, sales, startups

What is MRR Churn? | SaaS Metrics FAQs Part 2

What is MRR Churn? | SaaS Metrics FAQs Part 2

By Joel York on January 15, 2013

Why measure SaaS MRR churn? Show me the money! SaaS MRR churn is an important SaaS metric that measures the financial impact of churn. While customer churn is an important operational metric, CFOs always prefer MRR churn. In this second SaaS Metrics FAQs article, I explore ways to analyze SaaS MRR churn.

Posted in Business, Featured Posts | Tagged chaotic flow, churn, Churn rate, mrr, mrr chrun, revenue, saas, SaaS Metrics, saas mrr, software as a service

Two SaaS Metrics That Actually Don’t Matter That Much:  Churn and Sales Cycles

Two SaaS Metrics That Actually Don’t Matter That Much: Churn and Sales Cycles

By Jason M. Lemkin on January 10, 2013

Ok, I know the title sounds a bit controversial, but bear with me, it’s not.  Metrics are critical in SaaS, and you need to track them fastidiously.  But it’s also important to focus on the right metrics, at the right stage, and not obsess about the less important ones at the wrong times. And I’m […]

Posted in Entrepreneurship, Featured Posts | Tagged churn, Customer Lifetime Value, Entrepreneurship, saas, sales, smb, sme, software as a service, startups | 3 Responses

SaaS Metrics FAQs | What is Churn?

SaaS Metrics FAQs | What is Churn?

By Joel York on September 5, 2012

A little over two years ago, I published a series of well received articles on SaaS metrics that culminated in the SaaS Metrics Guide to SaaS Financial Performance. Since then, I’ve received numerous inquiries regarding the many practical quirks encountered in day-to-day SaaS metrics implementation. In response, I’ve decided to revisit the SaaS metrics topic […]

Posted in Business, Featured Posts, Trends & Concepts | Tagged calculate churn, chaotic flow, churn, Churn rate, churn rate calculation, Customer Lifetime Value, saas churn, SaaS Metrics, saas metrics faq, Subscription business model

Managing Churn

Managing Churn

By Christian Reilly on February 15, 2011

On Sunday, February 13th, Enomaly Founder, CTO & Cloud Dude, Reuven Cohen, posted a link via his twitter account to a Telecomasia.net article in which the author (Camille Mendler) instructed the intended audience to “Stop aping Amazon, start boasting” – a reference to the fact that, if you are one of the big Telcos, you should really be trying to find a differentiator other […]

Posted in Business, Featured Posts, Infrastructure | Tagged Amazon Web Services, butter, capacity market, Capacity utilization, churn, cloud computing, enomaly, European Union, reuven cohen, spotcloud, subsidy, Virtual machine

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