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Browse: Home / cloud washing

cloud washing

Cloud Marketing, IBM Does it Wrong (personal letter attached)

Cloud Marketing, IBM Does it Wrong (personal letter attached)

By Ofir Nachmani on November 21, 2013

The 102 year old veteran IT company seems to have taken countless steps toward the development of CloudSmart, the IT giant’s proprietary cloud that, despite its large investments, has not demonstrated any sort of progress… until now, that is. In July, IBM upped its game by announcing its acquisition of Softlayer, an open cloud platform […]

Posted in Business, Enterprise, Featured Posts, General, Infrastructure, Marketing | Tagged Cloud Marketing, cloud washing, enterprise 2.0 adoption, IBM, softlayer

Nonsense "Cloud" Marketing, Kill The Cloud Already, Please!

Nonsense “Cloud” Marketing, Kill The Cloud Already, Please!

By Adron Hall on November 5, 2012

PSA: “Warning: Cloud Washing is in FULL EFFECT! Be cautious or you could be bitten by this nasty virus, a rant on marketing nonsense.” Yesterday I was buying a router. The router I ended up getting has a USB port for attaching a drive as a NAS for media. Not for file sharing, but simply for […]

Posted in Business, Enterprise, Featured Posts | Tagged Business-to-business, cloud, cloud computing, cloud computing is dead, cloud washing, CloudComputing, data model, e-commerce | 2 Responses

Self Service And Cloud

Self Service And Cloud

By Krishnan Subramanian on November 2, 2012

Recently a journalist contacted me to talk about a company she was covering. Since I never interacted with the vendor, I told her that I can talk about general trends in the market segment rather than anything specific about the vendor. I then checked the vendor’s website which claims to be a cloud services company. […]

Posted in Featured Posts, Trends & Concepts | Tagged cloud computing, cloud washing, insights, NIST, NIST definition, self-service | 2 Responses

Hardware, Cloud And Cloud Washing

Hardware, Cloud And Cloud Washing

By Krishnan Subramanian on July 20, 2012

Yesterday, under the shadows of OSCON 2012, Portland based cloud cost management company Cloudability ran a future of cloud fireside chat in which myself and fellow CloudAve blogger and Analyst Ben Kepes participated. The chat was moderated by TechCrunch blogger Alex Williams. We discussed various topics and where the industry is heading. During our discussion, we […]

Posted in Featured Posts, Infrastructure | Tagged abstraction, cloud computing, cloud infrastructure, cloud washing, cloudability, hardware, IBM, ibm puresystems, insights, oscon | 5 Responses

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