Digital transformation: CIO / CMO and the crisis of confidence
A few years ago, Gartner analysts predicted, “by 2017, the CMO will spend more on IT than the CIO.” As you can see from the opening slide on their presentation (registration required) about the topic, Gartner trumpeted this prediction loudly: Although Gartner phrased its prediction to gain attention, the detailed explanatory presentation offers vague and rather inconclusive data to support the core […]
CMO strategy session: The new discipline of ‘social lead management’
The relationship between IT and marketing is symbolic of larger changes taking place in enterprise technology. The proliferation of sophisticated end-user software, often based in the cloud, has created deep technology expertise in functional areas such as marketing. I asked the Chief Marketing Officer of LexisNexis, Steve Mann, for a snapshot of marketing innovation that intersects […]
CxO Talk: Can a CIO and CMO be friends?
In episode four of CxO Talk, co-host Vala Afshar and I talk with Steve Mann, chief marketing officer (CMO) at LexisNexis, and Phil Komarny, chief information officer (CIO) at Seton Hill University. The discussion includes an insider’s look at the CIO and CMO roles, along with advice for technology vendors selling to senior executives. Steve […]
Marketing and IT tensions: ‘CxO Talk’ debuts today
A new breed of chief marketing officer seeks data-driven answers to tough challenges, such as establishing clear links between marketing spend, activities, and specific business outcomes. To meet these goals, marketers have taken over an increasing slice of the overall budget that enterprises allocate to technology. Not surprisingly, this trend corresponds to the growth of […]
The Most Successful 9/11 Social Advocacy Movement Ever and How They Did It
It’s not in character for these advocates to boast, which is appropriate, really, for the cause they are supporting leaves little to boast about. They could of course, if they were the bragging type, brag about the 300,000 Facebook fans they acquired in just 70 days; or the one million unique visitors to their 911day.org […]
