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Browse: Home / Cockroach

Cockroach

The Cockroach Theory: Why Little Things Matter (even for Apple)

The Cockroach Theory: Why Little Things Matter (even for Apple)

By Chris Yeh on September 26, 2012

When I was a young investor, I spent a lot of time listening to the wisdom of the old hands around me, like Don Allen and Curt Kittelson.  One of the things they taught me was the Cockroach Theory: Stated simply, the Cockroach Theory is “there’s never just one.”  Investors apply the theory to stocks, […]

Posted in Business, Featured Posts | Tagged Apple, Apple Cult, Apple Maps, Cockroach, iphone | 2 Responses

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