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Browse: Home / Cognitive Bias

Cognitive Bias

Why Are Business Analytics Important? Because You Think You’re a Better Than Average Driver

Why Are Business Analytics Important? Because You Think You’re a Better Than Average Driver

By Guest Authors on November 10, 2010

Why are analytics important? Because 93% of us think we’re better than average drivers. This cognitive bias means that we’re overconfident in our decisions — and hence under-invest in the business analytics systems, processes, and culture that can lead to fact-based decision making.

Posted in Application Software, Featured Posts | Tagged All, Analytics, business analytics, Business Intelligence, Cognitive Bias, Featured, illusory superiority

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