Why crowdsourcing works
Crowdsourcing is a method of solving problems through the distributed contributions of multiple people. It’s used to address tough problems that happen everyday. Ideas for new opportunities. Ways to solve problems. Uncovering an existing approach that addresses your need. Time and again, crowdsourcing has been used successfully to solve challenges. But…why does it work? What’s […]
Getting Innovation Results from Our Cognitive Surplus
What is an organization’s most underused, most under-appreciated asset? Its brand? No, that’s well-utilized and appreciated. Its customers’ loyalty. Some would argue for that one, but it’s not a pervasive issue. Its distribution network? Not really. Its cash? No, CFOs take care of that. It’s their employees’ cognitive surplus. The stuff between their ears that […]
