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Browse: Home / Content marketing

Content marketing

Marketing: 'Context will eat the software industry'

Marketing: ‘Context will eat the software industry’

By Michael Krigsman on September 23, 2013

For years, marketers have used the phrase “content is king” to signify the importance of substance and depth in selling to both enterprise and consumer buyers. Meaningful content is a foundation of marketing strategies, influencer programs, and other efforts to attract eyeballs in the digital world. Of course, content as a driver of engagement and […]

Posted in Featured Posts, Marketing | Tagged Content marketing, context, hubspot, paypal, Waze

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