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Yes, Content Trumps SEO & Links But Get Your Technical House In Order

Yes, Content Trumps SEO & Links But Get Your Technical House In Order

By Guest Authors on August 27, 2010

Bob Warfield, a fellow Enterprise Irregular writes a great post about how superior content trumps SEO and links as a means of driving traffic: For marketing, content trumps SEO and links back to your site. That’s not to say there is no value in SEO or links, just that if you have to choose or […]

Posted in Marketing | Tagged content, seo, tech | 1 Response

What Every CMO Needs to Know about Content Strategy

What Every CMO Needs to Know about Content Strategy

By Mark Fidelman on August 3, 2010

I recently concluded a very detailed study of the most influential technical documentation sites of 2010 to determine what made them influential.  What I discovered transcended documentation to include all product and service related content. Today there are companies that using content in strategic ways that are not being discussed for competitive reasons.  These companies […]

Posted in Marketing | Tagged content, content strategy, marketing

Inbound Marketing, Sales & Customer Advocacy

Inbound Marketing, Sales & Customer Advocacy

By Zoli Erdos on November 20, 2008

Connecting the dots is the tagline on my personal blog, for a good reason: I enjoy reading individual pieces and discovering the common theme in them.  Such two articles are a guest post on CloudAve by a practicing SaaS CEO, Julian Shakespeare Stone: To Sell or Not To Sell, and Rick Burnes’s piece @ HubSpot […]

Posted in Marketing | Tagged Branding, brands, content, customer advocacy, employment, inbound marketing, inbound sales, job market, marketing, saas, sales, seo, social media, software sales, support | 2 Responses

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