Marketing: ‘Context will eat the software industry’
For years, marketers have used the phrase “content is king” to signify the importance of substance and depth in selling to both enterprise and consumer buyers. Meaningful content is a foundation of marketing strategies, influencer programs, and other efforts to attract eyeballs in the digital world. Of course, content as a driver of engagement and […]
Micro-chunking Software: Tibco and Zoho CEOs Sing the Same Song (Just from Different Notes)
This should probably be a Tweet, but I am not smart enough to squeeze it into 140 characters – perhaps Tumblr or Posterous notes? Anyway, I am in a rambling mood – but I’ll keep it short, just pointing to stuff I read. After all, there’s a reason why my personal blog has the tagline […]
Context Is Important While Talking About Cloud Security
Recently, I was talking to a group of people about cloud computing and its plan for world domination. One of the issues that surprised me is the way people take a binary approach while talking about cloud security. The debate usually goes on with one side making a blanket statement that cloud computing is totally […]
Zemanta for Email – But Why?
I really do like Zemanta the discovery and recommendation engine. It’s my favorite blogging plug-in, and I am so hooked on it that I even declared I’d rather pay for it than lose it, despite the sometimes funny pics. Today Zemanta released several new features – some I just love, others leave me scratching my […]
