Driving SaaS Customer Acquisition with Success Metrics
As a SaaS business matures, the importance and value of SaaS metrics increase. Most SaaS businesses begin their journey down the SaaS metrics path by tracking recurring revenue in relation to customer acquisition costs. After building a solid customer base, churn becomes a priority. These fundamental SaaS metrics are all apparent in the standard SaaS […]
Now That’s Honesty – Clear Books Publishes SignUp Statistics
SaaS companies are often reluctant to talk about numbers in their early stages. I’ve lost count of the number of times I’ve heard that “We don’t release customer numbers but we’re really happy with how things are tracking”. I always take this with a pinch of salt and translate it as “Our numbers are tiny, […]
