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Browse: Home / customer centricity

customer centricity

When customers want a product roadmap, do this instead

When customers want a product roadmap, do this instead

By Hutch Carpenter on February 10, 2014

Product roadmaps suck. There, I said it. <exhales> OK, let’s explain that. Roadmaps that are real, living documents representing what you will deliver…are awesome. But that may not be the case for you; it wasn’t for me. Instead, a product roadmap was at its core a sales document for a prospect call. A lot of effort, with […]

Posted in Application Software, Business, Featured Posts, Trends & Concepts | Tagged b2b, customer centricity, enterprise software, jobs to be done, mba, Product Management, roadmap | 2 Responses

What’s your view on customers’ value to innovation?

What’s your view on customers’ value to innovation?

By Hutch Carpenter on July 27, 2012

More and more, customer-centricity is becoming a thing. As in, an increasingly important philosophy to companies in managing day-to-day and even longer term planning. In comes in different forms: design thinking, social CRM, service-dominant logic, value co-creation. But it’s not pervasive at this point. Companies still are spotty on how much they integrate customers into their processes. […]

Posted in Business, Featured Posts | Tagged customer centricity, customer insights, customers, innovation, mba, voc, Voice of the Customer | 1 Response

Jobs-to-be-done’s place in a customer-centric organization

Jobs-to-be-done’s place in a customer-centric organization

By Hutch Carpenter on May 16, 2012

On Twitter, I asked this question: When firms talk about being customer-centric today, what are they actually *doing*? FB page? Reacting to tweets? Sentiment analysis? #scrm — Hutch Carpenter (@bhc3) May 15, 2012 I asked it, as I had a conversation in recent days with a fellow from a large corporate. Customer-centricity was recently adopted […]

Posted in Enterprise, Featured Posts | Tagged customer centricity, jobs to be done, mba, product development, Product Management

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