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Browse: Home / customer engagement

customer engagement

Customer Metrics for SaaS Companies

Customer Metrics for SaaS Companies

By Ben Kepes on September 13, 2012

One of the key pieces of advice for SaaS startups (actually all startups really but in this case of particular relevance to SaaS0 is to measure everything. Over the last few years a number of different solutions have been developed which allow companies to measure different parts of their business

Posted in Application Software | Tagged Customer, customer engagement, customer relationship management, sales, Shareware, software as a service, Totango

An Algorithmic Versus a Heuristic Business Approach (to Customer Engagement)

An Algorithmic Versus a Heuristic Business Approach (to Customer Engagement)

By Jacob Morgan on September 6, 2010

I’ve been reading Dan Pink’s book, “Drive,” and while I’m only 50 or so pages in, I can say that so far it’s a pretty interesting read.  One particular area of the book mentions the difference between algorithmic vs heuristic ways of getting things done.  Dan breaks down the difference between algorithmic and heuristic ways […]

Posted in Featured Posts, Trends & Concepts | Tagged algorithm, algorithmic business, algorithmic vs heuristic, Attensity, customer engagement, Dan Pink, Heuristic, heuristic business, Social CRM, social media, Social Media Marketing | 1 Response

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