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Browse: Home / customer insights

customer insights

Collecting and analyzing jobs-to-be-done

Collecting and analyzing jobs-to-be-done

By Hutch Carpenter on January 17, 2014

via the Daily Mail I’ve previously written about collecting jobs-to-be-done from customers. Because I was analyzing a broad topic across the entire innovation lifecycle, it was a good way to get a breadth of insight. However, it doesn’t work as well in the more common situation for product managers and innovators: analyzing a specific flow. […]

Posted in Featured Posts, Trends & Concepts | Tagged brown paper, Capgemini, customer insights, customer interviews, customer needs, jobs to be done, jtbd, mba, self-driving cars, Voice of the Customer

Latent needs are overplayed as an innovation dynamic

Latent needs are overplayed as an innovation dynamic

By Hutch Carpenter on October 23, 2013

Reading this thought piece from the Silicon Valley Product Group, The End of Requirements, I saw this point about latent needs: Unrealized needs (also called “latent needs”) are those solutions where customers may not even be aware they even have the need until after they see and experience the solution. Examples include digital video recorders, […]

Posted in Featured Posts, Trends & Concepts | Tagged customer insights, innovation, jobs to be done, jtbd, latent needs, mba | 1 Response

What’s your view on customers’ value to innovation?

What’s your view on customers’ value to innovation?

By Hutch Carpenter on July 27, 2012

More and more, customer-centricity is becoming a thing. As in, an increasingly important philosophy to companies in managing day-to-day and even longer term planning. In comes in different forms: design thinking, social CRM, service-dominant logic, value co-creation. But it’s not pervasive at this point. Companies still are spotty on how much they integrate customers into their processes. […]

Posted in Business, Featured Posts | Tagged customer centricity, customer insights, customers, innovation, mba, voc, Voice of the Customer | 1 Response

Tweets Offer Little Value in Understanding Customer Needs

Tweets Offer Little Value in Understanding Customer Needs

By Hutch Carpenter on June 5, 2012

Social media. A rich source of insight and opportunity for companies. Why, it’s an article of faith that customers are talking…on their terms…where they want. So get out there and learn from them! See what this IBM executive says:

Posted in Application Software, Featured Posts, Trends & Concepts | Tagged college savings, customer insights, google, jobs to be done, mba, Online Communities, social media, Social network, twitter

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