• Home
  • Blog
  • About
  • Contact
CloudAve
Software in Business. The Business of Software.
  • Business
    • Analysis
    • Entrepreneurship
    • Marketing
    • Strategy
    • Small business
  • Technology
    • Application Software
    • Infrastructure
    • Open Source
    • Mobile
    • Platforms
    • Product reviews
    • Security
  • Misc
    • Design
    • Just for fun
    • Trends & Concepts
  • Your POV
  • Sponsors
Browse: Home / Customer Lifetime Value

Customer Lifetime Value

Eleven Secrets of SaaS Product Design

Eleven Secrets of SaaS Product Design

By Joel York on October 8, 2013

SaaS product management professionals should always remember that there are four P’s in marketing, one being product. Unfortunately, software companies have a bad habit of thinking about product in isolation from the rest of the marketing mix. This is a particularly costly mistake in SaaS and is the root cause of many a SaaS Don’t. […]

Posted in Application Software, Featured Posts | Tagged chaotic flow, Churn rate, Customer Lifetime Value, joel york, Product design, Product Management, product manager, saas, SaaS Marketing, saas product, software as a service

Breaking Through The SaaS Ceiling

Breaking Through The SaaS Ceiling

By Joel York on September 19, 2013

It’s the dream of every Internet entrepreneur to build a business that goes viral. Yet the sad truth is that most do not. It’s hard to think of any other industry with such a winner-take-all mentality as Internet software. The volatile combination of small market entry costs and big network effects creates wave after wave […]

Posted in Business, Featured Posts | Tagged chaotic flow, Churn rate, Customer Lifetime Value, Marketing Blogs, Marketing strategy, network effect, network effects, saas, SaaS Marketing, viral growth, virality

Churn and SaaS

Churn and SaaS

By Ben Kepes on January 29, 2013

SaaS companies are faced with copious amounts of advice about pricing, monetization, funnel management and all the different things used to describe the processes involved in attracting, gaining and maintaining customers. One of the big areas that companies think about is that of churn – or how many customers “drop off” and stop using the […]

Posted in Business, Small business | Tagged Accountancy, Churn rate, Customer, Customer Lifetime Value, software as a service | 1 Response

Two SaaS Metrics That Actually Don’t Matter That Much:  Churn and Sales Cycles

Two SaaS Metrics That Actually Don’t Matter That Much: Churn and Sales Cycles

By Jason M. Lemkin on January 10, 2013

Ok, I know the title sounds a bit controversial, but bear with me, it’s not.  Metrics are critical in SaaS, and you need to track them fastidiously.  But it’s also important to focus on the right metrics, at the right stage, and not obsess about the less important ones at the wrong times. And I’m […]

Posted in Entrepreneurship, Featured Posts | Tagged churn, Customer Lifetime Value, Entrepreneurship, saas, sales, smb, sme, software as a service, startups | 3 Responses

SaaS Metrics FAQs | What is Churn?

SaaS Metrics FAQs | What is Churn?

By Joel York on September 5, 2012

A little over two years ago, I published a series of well received articles on SaaS metrics that culminated in the SaaS Metrics Guide to SaaS Financial Performance. Since then, I’ve received numerous inquiries regarding the many practical quirks encountered in day-to-day SaaS metrics implementation. In response, I’ve decided to revisit the SaaS metrics topic […]

Posted in Business, Featured Posts, Trends & Concepts | Tagged calculate churn, chaotic flow, churn, Churn rate, churn rate calculation, Customer Lifetime Value, saas churn, SaaS Metrics, saas metrics faq, Subscription business model

feed mail facebook twitter linkedin

Popular Posts

  • Home
  • What Makes an Entrepreneur? Four Letters: JFDI
  • Cloud Computing in Education
  • How to Select Enterprise Collaboration Vendors
  • About
  • MinuteDock Launches on Intuit’s Partner Platform
  • I wish that Klout allowed for divergent systems
  • Gmail’s Most Ridiculous, Idiotic, Intrusive, Useless Feature Ever. Google Apps, Too.

Archives

Authors

  • Adron Hall
  • Chirag Mehta
  • Christian Reilly
  • Dan Morrill
  • Derek Pilling
  • Hutch Carpenter
  • Jarret Pazahanick
  • Jason M. Lemkin
  • Joel York
  • John Taschek
  • Krishnan Subramanian
  • Mark Suster
  • Michael Krigsman
  • Ofir Nachmani
  • Paul Miller
  • Quinton Wall
  • Randy Bias
  • Robert Duffner
  • Sadagopan
  • wprss
  • Zoli Erdos
Sponsored by: