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Browse: Home / customer relationship management / Page 2

customer relationship management

Facebook: The Greatest CRM Platform in the World?

Facebook: The Greatest CRM Platform in the World?

By Jacob Morgan on October 5, 2010

Ok, so it’s not exactly a fully fledged CRM system (yet) but when you compare the information you have on a client or lead in Salesforce with the information that Facebook has on the same person the difference and quality of information is mind-boggling.  Not only that but Facebook permeates across the online world like […]

Posted in Application Software | Tagged CRM, customer relationship management, facebook, sales, salesforce.com, Social CRM, workflow | 2 Responses

Business Problems that Social CRM Helps Organizations Solve

Business Problems that Social CRM Helps Organizations Solve

By Jacob Morgan on August 23, 2010

(White to move and Mate in 2, can you figure out the answer?) There’s been a lot of talk about what SCRM is (social customer relationship management) and how it should be defined.  There has also been a lot of conversation around Social CRM from a technology standpoint in terms of vendor offerings.  I’ll admit […]

Posted in Enterprise | Tagged business problems, Business Problems that Social CRM Helps Organizations Solve, business use cases, customer relationship management, scrm, Social CRM, social crm solutions, social crm use cases

How I Understand Customer Relationship Management (CRM)

How I Understand Customer Relationship Management (CRM)

By Jacob Morgan on August 16, 2010

Keep in mind when reading this that my background IS NOT in Customer Relationship Management (CRM), however as someone who is very involved with Social Customer Relationship Management (SCRM) it’s crucial to understand traditional CRM.  My background has always been in social and in marketing. First let’s start off with the obligatory wikipedia definition: C […]

Posted in Enterprise | Tagged CRM, customer relationship management, defining crm, Social CRM, understanding crm, what is crm

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