Facebook: The Greatest CRM Platform in the World?
Ok, so it’s not exactly a fully fledged CRM system (yet) but when you compare the information you have on a client or lead in Salesforce with the information that Facebook has on the same person the difference and quality of information is mind-boggling. Not only that but Facebook permeates across the online world like […]
Business Problems that Social CRM Helps Organizations Solve
(White to move and Mate in 2, can you figure out the answer?) There’s been a lot of talk about what SCRM is (social customer relationship management) and how it should be defined. There has also been a lot of conversation around Social CRM from a technology standpoint in terms of vendor offerings. I’ll admit […]
How I Understand Customer Relationship Management (CRM)
Keep in mind when reading this that my background IS NOT in Customer Relationship Management (CRM), however as someone who is very involved with Social Customer Relationship Management (SCRM) it’s crucial to understand traditional CRM. My background has always been in social and in marketing. First let’s start off with the obligatory wikipedia definition: C […]
