Kindred Disciplines: Growth Equity and Growth Hacking
Growth hacking is now a mainstream term in tech circles, particularly those that are consumer-focused. Growth hackingdefinitions abound, but generally emphasize a data driven, creative and flexibly opportunistic approach to customer acquisition. Many would argue that growth hacking is simply a new term for an old concept – marketing. While the functions, tools and skills […]
Why acquisition beats retention
In a short conversation with Graham Hill today, the topic of acquisition versus retention was brought up. My response to Graham’s initial question was “human nature”: @GrahamHill: If only banks, utilities, telcos put as much effort into retaining customers as they did into acquiring them < human nature and my second one was elaborating on […]
