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Browse: Home / Customer retention

Customer retention

Kindred Disciplines: Growth Equity and Growth Hacking

Kindred Disciplines: Growth Equity and Growth Hacking

By Derek Pilling on January 14, 2015

Growth hacking is now a mainstream term in tech circles, particularly those that are consumer-focused. Growth hackingdefinitions abound, but generally emphasize a data driven, creative and flexibly opportunistic approach to customer acquisition. Many would argue that growth hacking is simply a new term for an old concept – marketing. While the functions, tools and skills […]

Posted in Entrepreneurship, Featured Posts | Tagged CAC, customer acquisition cost, Customer retention, Customer Success, Growth Equity, Growth Hacking, lifetime customer value, LTV, product market fit

Why acquisition beats retention

Why acquisition beats retention

By Martijn Linssen on January 4, 2011

In a short conversation with Graham Hill today, the topic of acquisition versus retention was brought up. My response to Graham’s initial question was “human nature”: @GrahamHill: If only banks, utilities, telcos put as much effort into retaining customers as they did into acquiring them < human nature and my second one was elaborating on […]

Posted in Featured Posts, Trends & Concepts | Tagged 1.0, 2.0, acquisition, change, Customer retention, growth, retention | 4 Responses

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