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Browse: Home / customers

customers

What’s your view on customers’ value to innovation?

What’s your view on customers’ value to innovation?

By Hutch Carpenter on July 27, 2012

More and more, customer-centricity is becoming a thing. As in, an increasingly important philosophy to companies in managing day-to-day and even longer term planning. In comes in different forms: design thinking, social CRM, service-dominant logic, value co-creation. But it’s not pervasive at this point. Companies still are spotty on how much they integrate customers into their processes. […]

Posted in Business, Featured Posts | Tagged customer centricity, customer insights, customers, innovation, mba, voc, Voice of the Customer | 1 Response

It’s the Jobs-to-Be-Done, Stupid!

It’s the Jobs-to-Be-Done, Stupid!

By Hutch Carpenter on February 17, 2012

I do product management for Spigit. I’ve done product management for other companies as well. And let me tell you, the easiest thing in the world is to fall into the trap of focusing on how customers are using your product. Product forms your relationship with customers. It’s how you know them. They will tell […]

Posted in Business, Featured Posts, Technology | Tagged camera, customers, innovation, jobs to be done, mba, smart phone, Television | 2 Responses

Four Innovation Insights Customers Provide

Four Innovation Insights Customers Provide

By Hutch Carpenter on December 19, 2011

Customers, properly, have been having a renaissance of sorts in terms of business thinking. Peter Drucker famously espoused a very customer-centric business philosophy. Nowadays, social CRM represents the return of a customer-first orientation. Last year, Altimeter published the 18 use cases of social CRM. Included in those use cases were several that relate to innovation. […]

Posted in Enterprise, Featured Posts, Trends & Concepts | Tagged customers, innovation, jobs to be done, mba, Social CRM

Innovation Culture Eats R&D for Breakfast

Innovation Culture Eats R&D for Breakfast

By Hutch Carpenter on October 27, 2011

Research and development is a mainstay of the innovation strategy for companies. And with good reason. R&D can invent new products and technologies that redefine markets. Think electricity, telephones, airplanes, semiconductors, the Internet. R&D can pave the way for whole new industries. Exciting, for sure! But there’s a problem. Too many companies treat R&D as […]

Posted in Featured Posts, Trends & Concepts | Tagged amazon, Apple, blog, booz, culture, customers, jeff bezos, R&D, steve jobs, Y Combinator | 4 Responses

Imitation May be the Sincerest Form of Flattery, But All You Need Is Love

By Ben Kepes on February 10, 2009

The other day I noticed a number of comments on different CloudAve posts from someone purporting to be a user of a new invoicing web application. Upon further inspection I discovered that in fact the purported “independent user” was in fact an employee of the company. Suffice it to say that I’ll not be spending […]

Posted in Marketing, Strategy | Tagged astroturfing, customers, evangelist, freshbooks, invoicera, marketing | 7 Responses

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