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Browse: Home / deal size

deal size

A Little Less About Pricing.  A Little More About Deal Size. Please.

A Little Less About Pricing. A Little More About Deal Size. Please.

By Jason M. Lemkin on October 31, 2012

It’s not that this is rocket science. It isn’t. But if you haven’t lived it, understand that Deal Size is the single most important factor in your SaaS business model. Because it will completely define how you do sales and marketing, and to a just somewhat lesser extent, prioritize feature development and product/engineering.

Posted in Application Software, Entrepreneurship, Featured Posts | Tagged deal size, intuit, marketing, pricing, Quora, sales, salesforce.com, startups

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