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Browse: Home / defining advocacy

defining advocacy

What is Advocacy?

What is Advocacy?

By Jacob Morgan on June 1, 2010

Here is another chess puzzle, white to move and mate in 2! Last week at the social CRM summit in Georgia those in attendance were tasked with an interesting exercise around understanding advocacy.  We were to imagine that we worked for Direct T.V. (or as Paul likes to say Drek) and were told to come […]

Posted in Marketing | Tagged advocacy, defining advocacy, loyalty, scrm, Social CRM, understanding advocacy, understanding loyalty, what is advocacy | 1 Response

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