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Browse: Home / defining customer value

defining customer value

Customer and Company Value, You Must Define Both

Customer and Company Value, You Must Define Both

By Jacob Morgan on September 2, 2010

In my presentations I oftentimes reference a quote from Gartner which says the following: “By 2010 more than half of companies that have established an online community will fail to manage it as an agent of change, ultimately eroding customer value.  Rushing into social computing initiatives without clearly defined benefits for both the company and […]

Posted in Trends & Concepts | Tagged company and customer value, company value, customer value, defining company value, defining customer value, Social Business, Social CRM, value creation

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