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Browse: Home / demand generation

demand generation

Why Lead Velocity Rate (LVR) Is The Most Important Metric in SaaS

Why Lead Velocity Rate (LVR) Is The Most Important Metric in SaaS

By Jason M. Lemkin on December 12, 2012

One thing that is great in SaaS, from a 20,000 foot perspective at least, is You Can See The Future. It’s the benefit of a recurring revenue stream in a B2B model.  If you did $100k last month, and have grown 6% a month each month for the last 12 mos, I can pretty much […]

Posted in Entrepreneurship, Featured Posts, Marketing | Tagged demand generation, digital marketing, Lead generation, saas, Uncategorized | 1 Response

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