
Survey Says Large Enterprises Are Already Active In The Cloud
On the sidelines of Dreamforce, I had a chance to talk to two people who have their hands dirty in the enterprise IT. During our conversation, one of them mentioned to me that he wouldn’t be surprised if an analyst firm comes out and says that all the enterprises are active in cloud computing in […]

Dreamforce Musings: Why the Real Cloud Has Gained Momentum
I had the rare and great opportunity to attend the opening two days of Dreamforce last week. Rare, because I can’t remember the last user conference I went to as an attendee rather than a speaker (turns out it’s a lot less stressful to be in the audience ☺). And great, because it truly was […]

The Master of Guerilla Marketing Turns Microsoft’s Prank Around
CloudAve readers know I am a fan of edgy marketing. Now it’s time to update my recently compiled inventory of software marketing pranks. A major show like Salesforce.com’s DreamForce would not even be real without some guerilla marketing activity – except the players seemed to have traded places this year. Guerilla Marketing is normally David’s […]