Come to the SaaStr Sessions at Dreamforce — And Win a Free Ticket to the SaaStr Annual in February (And Other Good Stuff)
We’ve got 2 great SaaStr sessions at Dreamforce on Wednesday, October 15 at 1pm and 3pm. Each has about 15 seats left so add them to your Dreamforce event planner now! To make it (even more) fun, we’ll give away 2 free tickets to the SaaStr Annual on Feb 5, 2015 in San Francisco (details […]
Dreamforce ’14 Developer Keynote: The Big Reasons to Reserve Your Seat Now
On the fence about whether the DF ’14 developer keynote is for you? The developer keynote is for anyone who wants to create new apps, or extend and customize their existing salesforce implementation. Reserve your seat now before they sell out!

Dreamforce 2013: Three startups to watch
As someone focused on enterprise innovation, particularly related to activities by the CIO and CMO, I pay close attention to startups. While large or established organizations bring scale and process to enterprise technology, startups are where to find people pushing the boundaries of what is possible, interesting, and useful. For that reason, I visited with […]
Dreamforce1 – The Context of Salesforce1
You cannot deal with modern problems using antiquated systems. – Ramon Baez, Senior VP & CIO, HP @RamonfBaez, cited here by @valaafshar I have been to every Dreamforce, and I plan on going to every future one, so long as I remain of sound body and mind. It’s not just…

I’m Presenting at Dreamforce. Right Before Marissa Mayer. Come See the Hottest Two Speakers at Dreamforce ’13.
OK maybe SaaStr doesn’t quite have the following of Marissa Mayer. But it’s a solid pairing, don’t you think? In any event … If you are in SaaS and haven’t been to Dreamforce before, let’s stop the discussion here: You Should Go to Dreamforce. You need to Go. Why? Dreamforce is the #1 largest SaaS […]

Reflections on BoxWorks
Having had a little while to reflect on a month that saw me attend both DreamForce and BoxWorks, I wanted to get down some thoughts on what is happening with Box, one of Silicon Valley’s current darlings. This is all the more relevant given the slightly uncomfortable position that Box found itself in after DreamWorks […]
Dreamforce, BoxWorks, Arse-Kissing, and Behavioral vs. Attitudinal Loyalty
Not tooo long ago, I was meeting with one of EchoSign’s largest customers. As I was coming, someone else was leaving – Marc Benioff. He’d come (flying private I assume, and possibly straight from Hawaii) to … kiss the customer’s arse, as near as I could tell. The customer already had thousands and thousands of […]

Pre BoxWorks Thoughts: Box To Play Best Of Breed Game?
I am on the plane to attend BoxWorks 2012, the annual user conference of Box. Before hearing anything from Box, I am trying to make sense of Box’s strategy based on what I heard in the past 3 weeks during Salesforce and Tibco events. It will be interesting to hear from Box in the next […]

Nothing Stops the Box Bunny
OK, so I ‘m abandoning my pictorial post schedule, as Box-mania just broke out, and I feel compelled to jump in. But the skipped NetSuite post is coming soon… I’ve been following Box longer than probably most observers and some of the old memories are worth sharing – from an admittedly subjective point of view. […]

Cloud Case Study–BlueWolf
While at DreamForce recently I took the opportunity to sit down and talk with BlueWolf a business process and strategy consultancy that does a lot of work with mid sized and enterprise customers helping them move their IT to a more agile way of doing things. BlueWolf has some 3000 customers across tech, financial services […]

If Developers are the new Kingmakers–Salesforce is Starting to Own the Castle
I’ve been attending Salesforce’s user conference now for a few years and one thing that’s always been a little awkward is the fact that Salesforce has always tried to make the event meaningful for developers but has generally created a kind of Frankenstein beast where suited business types get highbrow in the main conference whilst […]

A Pictorial Tale of Two Conferences (and more)
Recently I’ve attended two conferences two weeks apart in San Francisco, and the difference in style is shocking. One did not even feel like a conference, rather a Festival – Woodstock, Mardi Gras, SXSW – your pick:-) The other a decidedly more “closed” traditional corporate conference, so much so, that fellow commentators actually compared it […]

The Magic at DreamForce 2012
Dreamforce is an impressive conference, though I have never actually attended one. At least not in person, I always make it a point to watch the posted videos as the show has some truly impressive content. This year there was decidedly less video posted, I think the CMOs that get featured are increasingly restricting their […]

Salesforce.com: Pushing social business into the mainstream
Dreamforce was a huge cloud and social enterprise success, but salesforce.com still has challenges ahead.

Dreamforce 2012: Betting On Social Enterprise
Dreamforce 2012 was held last week at San Francisco with large number of attendees from all over the world. If the conference numbers are any indication of market performance, Salesforce is giving a tough fight to Oracle but they rarely indicate anything significant other than showing enthusiasm among their users. With master showman Marc Benioff […]