Tesco uses data for more than just loyalty cards
Tesco. Poster-child of the data-driven retail experience, thanks to its loyalty card and early work with DunnHumby. But Tom Hebbert didn’t talk about that. Instead, he focused on their supply chain work. Rough notes from the session follow. Big Data projects deliver huge returns at Tesco; improving promotions to ensure 30% fewer gaps on shelves, […]
