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Browse: Home / Eloqua

Eloqua

Your VP Sales Has a Sales Quota.  Your VP Marketing Needs a Lead Quota.  Period.

Your VP Sales Has a Sales Quota. Your VP Marketing Needs a Lead Quota. Period.

By Jason M. Lemkin on March 31, 2015

A ways back, we did an extremely popular post entitled, Hire the Right Type of VP Marketing or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them.  The basic idea was to help folks who haven’t hired a VP or Director of Marketing hire the right one for a […]

Posted in Business, Entrepreneurship, Featured Posts | Tagged Acceleration, box, Eloqua, hubspot, lead quota, leadgen, marketing, Pardot, sales, software as a service

Roundtrip Revenue:  Probably, Just Do It.

Roundtrip Revenue: Probably, Just Do It.

By Jason M. Lemkin on February 4, 2015

If you’ve been around since the Web 1.0 days, a certain phrase may send shivers up your spine — “Roundtrip Revenue.”  People went to jail at AOL for this, folks, overstating revenue by as much as $1 billion that wasn’t really real.  It was just matched against AOL purchases, making the revenues in essence nonexistent. […]

Posted in Entrepreneurship, Featured Posts | Tagged AOL, Eloqua, Entrepreneurship, IBM, Influitive, marketo, revenue, revenue recognition, roundtrip revenue, saas, SEC, startups

All These Enterprise IPOs:  Why It’s Just Getting Good.  Why These are The Best of Times for SaaS.

All These Enterprise IPOs: Why It’s Just Getting Good. Why These are The Best of Times for SaaS.

By Jason M. Lemkin on January 19, 2015

Reading the tech press you might get the sense that The Enterprise is something they are sort of forced to write about because it’s having a good run.  We had a great Consumer run, a nice set of Multi-Billion Dollar deals around Social Networking, a WhatsApp/Snapchat fad around mobile messaging, an Alibaba, Instacart, Fab-ulous e-commerce […]

Posted in Entrepreneurship, Featured Posts | Tagged box, Box IPO, dropbox, echosign, Eloqua, Entrepreneurship, hubspot, ipo, MobileIron, saas, salesforce.com, startups, wall street

The All-In Dilution from an Outside CEO:  Just Make Sure You Do the Math

The All-In Dilution from an Outside CEO: Just Make Sure You Do the Math

By Jason M. Lemkin on January 18, 2013

First, before we get into the math and the pie chart below, let me be clear: I am in NO way against bringing in an outside CEO to run your SaaS company.  #1: If you lack CEO skills on your team, you should do this on Day 1.  #2:  And even if you have enough […]

Posted in Entrepreneurship, Featured Posts | Tagged dilution, Eloqua, Entrepreneurship, saas, splunk, startups, Uncategorized, vc funding, venture capital | 1 Response

BATNA, And Oracle’s $811m Purchase of Eloqua

BATNA, And Oracle’s $811m Purchase of Eloqua

By Jason M. Lemkin on December 26, 2012

It may seem strange to see Oracle acquire Eloqua for $811m just a few months after their IPO. But it’s not strange at all.  I am 95% sure talks at some level were going on for quite some time, long before the IPO.   And 80% sure, a soft offer of less than $500m or […]

Posted in Entrepreneurship, Featured Posts | Tagged BATNA, Eloqua, marketo, Oracle, Pardot, saas, startups, Uncategorized | 2 Responses

A Real Life SaaS Case Study: Eloqua. Marketo. Pardot. There Are 3 Different Paths to Success, My Young Padwan.

A Real Life SaaS Case Study: Eloqua. Marketo. Pardot. There Are 3 Different Paths to Success, My Young Padwan.

By Jason M. Lemkin on October 12, 2012

I don’t know about you, but I really can’t stand case studies.  They always seem either contrived (forcing contrasts in companies that aren’t really there) or else too hypothetical, because we know which way things really worked out in real life (Case Study: Company A had to decide whether to do action X or Y.  […]

Posted in Business, Entrepreneurship, Featured Posts | Tagged echosign, Eloqua, ExactTarget, exit, Initial public offering, ipo, m&a, marketo, merger, Pardot | 3 Responses

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