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Browse: Home / erik huddleston

erik huddleston

The New New Metrics for Advertising: The SuperBowl Versus the Academy Awards (infographic)

The New New Metrics for Advertising: The SuperBowl Versus the Academy Awards (infographic)

By Mark Fidelman on March 2, 2012

For big brands acquiring  customers it used to be a simple formula. Create a great ad + advertise in media with a large audience of potential customers + have a call to action = sales. Brands that follow the old formula can still advertise to millions of people and have plenty of traditional brand impressions. […]

Posted in Marketing | Tagged advertising, Analytics, dachis group, erik huddleston, Infographics, metrics

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