• Home
  • Blog
  • About
  • Contact
CloudAve
Software in Business. The Business of Software.
  • Business
    • Analysis
    • Entrepreneurship
    • Marketing
    • Strategy
    • Small business
  • Technology
    • Application Software
    • Infrastructure
    • Open Source
    • Mobile
    • Platforms
    • Product reviews
    • Security
  • Misc
    • Design
    • Just for fun
    • Trends & Concepts
  • Your POV
  • Sponsors
Browse: Home / ExactTarget

ExactTarget

A Real Life SaaS Case Study: Eloqua. Marketo. Pardot. There Are 3 Different Paths to Success, My Young Padwan.

A Real Life SaaS Case Study: Eloqua. Marketo. Pardot. There Are 3 Different Paths to Success, My Young Padwan.

By Jason M. Lemkin on October 12, 2012

I don’t know about you, but I really can’t stand case studies.  They always seem either contrived (forcing contrasts in companies that aren’t really there) or else too hypothetical, because we know which way things really worked out in real life (Case Study: Company A had to decide whether to do action X or Y.  […]

Posted in Business, Entrepreneurship, Featured Posts | Tagged echosign, Eloqua, ExactTarget, exit, Initial public offering, ipo, m&a, marketo, merger, Pardot | 3 Responses

feed mail facebook twitter linkedin

Sponsor Posts

    No feed items found.

    No feed items found.

Cloud Tweets

Tweets from @ZoliErdos/cloudave-widget

Popular Posts

  • Home
  • Blog
  • 25 Definitions of Innovation
  • So, You Want to be a Platform?
  • Recession Is Good For Cloud Computing – Microsoft Agrees
  • Amazon, Google, Facebook, Microsoft, Apple, and Oracle Org Chart
  • Maslow’s Hierarchy of Enterprise 2.0 ROI
  • The Sorry State of Health 2.0 - Google Health & Microsoft HealthVault

Archives

Authors

  • Adron Hall
  • Chirag Mehta
  • Christian Reilly
  • Dan Morrill
  • Derek Pilling
  • Hutch Carpenter
  • Jarret Pazahanick
  • Jason M. Lemkin
  • Joel York
  • John Taschek
  • Krishnan Subramanian
  • Mark Suster
  • Michael Krigsman
  • Ofir Nachmani
  • Paul Miller
  • Quinton Wall
  • Randy Bias
  • Robert Duffner
  • Sadagopan
  • wprss
  • Zoli Erdos
Sponsored by: