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Browse: Home / figuring out roi

figuring out roi

The ROI of ROI: Does ROI Always Make Sense?

The ROI of ROI: Does ROI Always Make Sense?

By Jacob Morgan on February 5, 2011

When I go into meetings there’s one question I love to ask when it comes down to social customer initiatives.  I get the key stakeholders seated at a table together and ask, “If I told you that you would never know about making any direct revenue from your customers through social channels, would you still […]

Posted in Business, Featured Posts | Tagged calculating roi, figuring out roi, roi, roi doesn't always make sense, roi of roi, Social Business, social customer roi, Social Media Marketing ROI and Accountability, understanding roi | 3 Responses

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