The Risks of “Gamification” for the Enterprise
This post was inspired by a discussion I had with Bert Sandie who is the Director of Technical Excellence at Electronic Arts. It seems as though nowadays everyone is talking about “gamification” for the enterprise. For those of you not familiar with the concept, gamification is all around taking game mechanics and concepts and applying […]
Carrot Beats Stick
WooHoo: You’ve just unlocked the URL of Blogville Badge! With Hostess becoming as bankrupt as the nutritional information in a Ding Dong and Kodak redefining the Kodak moment of another kind of bankruptcy, I immediately thought of my childhood. Thankfully those cheerful marketing images that blanketed the store shelves were replaced by a different set […]
Apple’s Approach To Social Networking May Not Work
In this era where everyone trying to find a foothold in the social networking space, Apple is trying to take a different approach compared to the likes of Facebook, Twitter and others. Will it work? It is too early to guess but my personal opinion is that it is not going to work out well […]
Crowdsourcing for a Billion Dollar Business – Cisco I-Prize
Crowdsourcing continues to grow in popularity and importance across a number of industries. Tac Andersen, at the South by Southwest Interactive event in Austin, took in the buzz there, and notes that crowdsourcing is heating up. Digital strategy, marketing and design firm Last Exit called crowdsourcing a top digital marketing trend for 2010. With that […]
Virtual Worlds and a Twisted View of US vs. China
We’re obviously focusing on Web Apps here @ CloudAve, but mostly productivity, business apps and their supporting infrastructure – we’re clearly not the destination to come to for news about video, music, games..etc. So consider this a personal rant. <rant> Virtual Worlds, such as World of Warcraft, Entropia Universe, Habbo Hotel, Club Penguin and Second […]
Webstock – Jane McGonigal – The Future of Reality
McGonigal is a game researcher at the institute for the future. Her ethos is that in game-design the human experience is perfectly optimized – we feel we have purpose, we feel we are collaborating and we feel we have a meaning. Why then are other aspects of our online (and for that mater offline) experience […]
