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Browse: Home / google analytics

google analytics

Bluenose Enables the Metrics-driven SaaS Business

Bluenose Enables the Metrics-driven SaaS Business

By Joel York on April 8, 2014

We are witnessing a dramatic change in the way SaaS businesses are managed. While SaaS financial metrics, such as recurring revenue, acquisition cost, service cost, churn, growth and lifetime value have dramatically increased our understanding of the economics of SaaS businesses, they have proven inadequate for managing them. As useful as they may be, SaaS […]

Posted in Application Software, Featured Posts | Tagged bluenose, bluenose analytics, chaotic flow, Customer Success, google analytics, metrics, saas, SaaS News | 1 Response

How to Solve the Biggest Frustration Marketers Have With Social

How to Solve the Biggest Frustration Marketers Have With Social

By Mark Suster on July 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). If you look at the left side of the graphic you’ll see the easy, traditional measurement of followers, RTs, FAVs & […]

Posted in Application Software, Featured Posts, Trends & Concepts | Tagged awe.sm, Entrepreneurship, google analytics, marketing, Startup Advice, startups, stocktwits, twitter, vc funding, venture capital

Chartio Supporting Salesforce–Pretty for the Enterprise

Chartio Supporting Salesforce–Pretty for the Enterprise

By Ben Kepes on February 25, 2013

Two themes I often talk about are specific functionality from specialist vendors and delivering enterprise solutions in new and friendly ways. A good example of this I came across recently was from small company Chartio. Chartio, a Y Combinator company, touts itself as the best interface for data. Essentially it allows organizations to take data […]

Posted in Application Software, Featured Posts | Tagged Chartio, database, google, google analytics, mysql, postgresql, salesforce.com, Y Combinator

Torbit Delivers Insights into Website Speed

Torbit Delivers Insights into Website Speed

By Ben Kepes on April 25, 2012

We’ve long known that small incremental improvements in website speed pay dividends in terms of higher conversion rates. Traditionally however there has been something of a disconnect with website performance vendors focusing closely on developing improved speed functionality on the one hand, and website owners unsure of what (if any) speed issues they face on […]

Posted in Application Software, Featured Posts, Infrastructure | Tagged aptimize, Conversion rate, google analytics, Javascript, Site Management, Torbit, Website | 1 Response

Chartbeat is to Blogs as Google Analytics is to Print Newspapers

Chartbeat is to Blogs as Google Analytics is to Print Newspapers

By Mark Suster on April 19, 2010

What do Google Analytics and print newspapers have in common?  They’re both one day out of date when you read them.  I’ve been using Chartbeat for over a month now to track performance of my blog and I find myself looking at Google Analytics much less these days. In fact, I’m surprised by how antiquated […]

Posted in Product reviews | Tagged blogging, chartbeat, google analytics, publishing, Tech Market Analysis

SaaS CEO on Improving Website Visitor to Trial User to Paying Customer Conversion

SaaS CEO on Improving Website Visitor to Trial User to Paying Customer Conversion

By Zoli Erdos on October 21, 2009

I don’t claim to be an expert in the area, so this is more a quick pointer then a real post. Well, too short for a post, too long for a tweet:-) Duane Jackson, CEO of SaaS accounting provider Kashflow writes up his experience of using Google Analytics and Website Optimizer to fine-tune his site […]

Posted in Marketing | Tagged conversions, google analytics, hubspot, inbound marketing, kashflow, tools, website optimizer

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