Bluenose Enables the Metrics-driven SaaS Business
We are witnessing a dramatic change in the way SaaS businesses are managed. While SaaS financial metrics, such as recurring revenue, acquisition cost, service cost, churn, growth and lifetime value have dramatically increased our understanding of the economics of SaaS businesses, they have proven inadequate for managing them. As useful as they may be, SaaS […]
How to Solve the Biggest Frustration Marketers Have With Social
When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). If you look at the left side of the graphic you’ll see the easy, traditional measurement of followers, RTs, FAVs & […]
Chartio Supporting Salesforce–Pretty for the Enterprise
Two themes I often talk about are specific functionality from specialist vendors and delivering enterprise solutions in new and friendly ways. A good example of this I came across recently was from small company Chartio. Chartio, a Y Combinator company, touts itself as the best interface for data. Essentially it allows organizations to take data […]
Torbit Delivers Insights into Website Speed
We’ve long known that small incremental improvements in website speed pay dividends in terms of higher conversion rates. Traditionally however there has been something of a disconnect with website performance vendors focusing closely on developing improved speed functionality on the one hand, and website owners unsure of what (if any) speed issues they face on […]
Chartbeat is to Blogs as Google Analytics is to Print Newspapers
What do Google Analytics and print newspapers have in common? They’re both one day out of date when you read them. I’ve been using Chartbeat for over a month now to track performance of my blog and I find myself looking at Google Analytics much less these days. In fact, I’m surprised by how antiquated […]
SaaS CEO on Improving Website Visitor to Trial User to Paying Customer Conversion
I don’t claim to be an expert in the area, so this is more a quick pointer then a real post. Well, too short for a post, too long for a tweet:-) Duane Jackson, CEO of SaaS accounting provider Kashflow writes up his experience of using Google Analytics and Website Optimizer to fine-tune his site […]
