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GTM Strategy

Storming the Castle Chapter 2: How I Gave Up Finger Painting and Decided to Develop a Category.

Storming the Castle Chapter 2: How I Gave Up Finger Painting and Decided to Develop a Category.

By Guest Authors on June 2, 2010

Folks here’s an excerpt from Chapter 2.   Enjoy. Comments as always are welcome. Arts and Crafts Time Is Over Well that’s what you’re CMO should be saying.  Look, time and time again, marketing has been relegated  to the tail end of a GoToMarket (GTM) strategy — the arts and crafts aspects of marketing, which is […]

Posted in Marketing | Tagged choice modeling, ebook, GTM Strategy, marketing, storming the castle, Voice of the Customer | 2 Responses

Storming the Castle, Chapter 1: Do You Really Have to Storm the Castle to Win?

Storming the Castle, Chapter 1: Do You Really Have to Storm the Castle to Win?

By Guest Authors on May 31, 2010

Folks… here’s an excerpt of Chapter 1 of my eBook, Storming the Castle: Developing a  Go-to-Market Strategy That Enthralls, Intoxicates and Drives Growth. Many organizations think of markets as castles — surrounded by difficult to cross moats, filled with hostiles, their customers and prospects and all resulting in a lot of casualties when these organizations […]

Posted in Marketing | Tagged ebook, GTM Strategy, marketing, marketing science, storming the castle

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