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Browse: Home / Harvard Business Review

Harvard Business Review

Social media ROI smackdown: What your business can't afford to ignore

Social media ROI smackdown: What your business can’t afford to ignore

By Michael Krigsman on March 18, 2015

Billions of people experience social media sites such as Facebook, Twitter, and LinkedIn as an integral part of their daily life. Social media is where we socialize with friends and cultivate professional relationships. For brands and corporations, social media is a core part of efforts to engage customers, whether through digital marketing, service and support […]

Posted in Trends & Concepts | Tagged CXO, Harvard Business Review, social media | 1 Response

Is social media really a waste of time? Harvard professor gets it wrong

Is social media really a waste of time? Harvard professor gets it wrong

By Michael Krigsman on March 10, 2015

A prominent author tells brands that social media will not help their bottom line. Marketing leaders think differently.

Posted in Business, Featured Posts | Tagged CXO, Harvard Business Review, linkedin, marketing, sales, social media, Social network

The Darwinian Workplace: Kill the Weak and Drain the Strong

The Darwinian Workplace: Kill the Weak and Drain the Strong

By Jacob Morgan on June 4, 2012

Recently Harvard ran an article published by Serguie Netessine and Valery Yakubovich (from Insead and ESSEC) called “Getting Your Employees to Compete Against Each Other” and “The Darwinian Workplace.”  Naturally this caught my attention. According to the article: “By using technology to create a form of the leaderboard typical in sales organizations, innovative firms are […]

Posted in Business, Enterprise, Featured Posts | Tagged collaboration, collaboration at work, collaboration versus competition, competitive workplace, darwinian workplace, employment, harvard, Harvard Business Review, HBR | 1 Response

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