Social media ROI smackdown: What your business can’t afford to ignore
Billions of people experience social media sites such as Facebook, Twitter, and LinkedIn as an integral part of their daily life. Social media is where we socialize with friends and cultivate professional relationships. For brands and corporations, social media is a core part of efforts to engage customers, whether through digital marketing, service and support […]
Is social media really a waste of time? Harvard professor gets it wrong
A prominent author tells brands that social media will not help their bottom line. Marketing leaders think differently.
The Darwinian Workplace: Kill the Weak and Drain the Strong
Recently Harvard ran an article published by Serguie Netessine and Valery Yakubovich (from Insead and ESSEC) called “Getting Your Employees to Compete Against Each Other” and “The Darwinian Workplace.” Naturally this caught my attention. According to the article: “By using technology to create a form of the leaderboard typical in sales organizations, innovative firms are […]
