• Home
  • Blog
  • About
  • Contact
CloudAve
Software in Business. The Business of Software.
  • Business
    • Analysis
    • Entrepreneurship
    • Marketing
    • Strategy
    • Small business
  • Technology
    • Application Software
    • Infrastructure
    • Open Source
    • Mobile
    • Platforms
    • Product reviews
    • Security
  • Misc
    • Design
    • Just for fun
    • Trends & Concepts
  • Your POV
  • Sponsors
Browse: Home / hubspot

hubspot

Come to the SaaStr Annual and Make a Week of It

Come to the SaaStr Annual and Make a Week of It

By Jason M. Lemkin on May 25, 2015

It’s not often you get an opportunity to join 5,000 of your peers in SaaS in one location for a week.  Sure we gather at Dreamforce, wave as we run across Moscone to our next customer meeting or maybe catch up for 5 minutes at one of the 17 parties that night, but rarely do […]

Posted in Entrepreneurship | Tagged #SaaStrAnnual, Events, hubspot, mark suster, SaaStr, San Francisco, Upfront Ventures

Why VCs Need Unicorns Just to Survive

Why VCs Need Unicorns Just to Survive

By Jason M. Lemkin on May 4, 2015

One of the most tiring things for founders can be always being compared to Unicorns.  Certainly sometimes it’s inspirational.  I loved it when many of the founders I work with came out of the ’15 SaaStrAnnual saying they needed to grow faster, at a Zenefits-like level: But the reality is there are different ways to make […]

Posted in Entrepreneurship, Featured Posts | Tagged hubspot, Initial public offering, marketo, Pardot, unicorn, venture capital

Your VP Sales Has a Sales Quota.  Your VP Marketing Needs a Lead Quota.  Period.

Your VP Sales Has a Sales Quota. Your VP Marketing Needs a Lead Quota. Period.

By Jason M. Lemkin on March 31, 2015

A ways back, we did an extremely popular post entitled, Hire the Right Type of VP Marketing or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them.  The basic idea was to help folks who haven’t hired a VP or Director of Marketing hire the right one for a […]

Posted in Business, Entrepreneurship, Featured Posts | Tagged Acceleration, box, Eloqua, hubspot, lead quota, leadgen, marketing, Pardot, sales, software as a service

SaaStr Podcast on Time, Core Metrics and More on “Million Dollar Insights”

SaaStr Podcast on Time, Core Metrics and More on “Million Dollar Insights”

By Jason M. Lemkin on March 18, 2015

Do you podcast? If so, Cara Hogan of InsightSquared has kicked off a great SaaS podcast series of which I was fortune enough to participate. We talked quite a bit about the learnings on the SaaS Journey.  Feel free to listen below or download on iTunes here. The draft notes and script I used (we went […]

Posted in Entrepreneurship, Featured Posts | Tagged dropbox, echosign, hubspot, Jason Lemkin, Podcast, SaaStr, software as a service

One Weird Trick to Build a Personal Brand

One Weird Trick to Build a Personal Brand

By Mark Suster on February 4, 2015

My long-time friend Jason Lemkin is on the verge of launching a spectacular SaaS conference called SaaStr this week. What Jason has achieved in no time flat in VC is astounding. Without inventing the browser he has single-handedly created a personal VC brand on a shoestring. And as I’ve written about before – building a […]

Posted in Entrepreneurship, Featured Posts | Tagged dropbox, echosign, Entrepreneurship, hubspot, saas, SaaStr, software as a service, startup lessons, startups, vc funding, venture capital

All These Enterprise IPOs:  Why It’s Just Getting Good.  Why These are The Best of Times for SaaS.

All These Enterprise IPOs: Why It’s Just Getting Good. Why These are The Best of Times for SaaS.

By Jason M. Lemkin on January 19, 2015

Reading the tech press you might get the sense that The Enterprise is something they are sort of forced to write about because it’s having a good run.  We had a great Consumer run, a nice set of Multi-Billion Dollar deals around Social Networking, a WhatsApp/Snapchat fad around mobile messaging, an Alibaba, Instacart, Fab-ulous e-commerce […]

Posted in Entrepreneurship, Featured Posts | Tagged box, Box IPO, dropbox, echosign, Eloqua, Entrepreneurship, hubspot, ipo, MobileIron, saas, salesforce.com, startups, wall street

Should entrepreneurs blog?

Should entrepreneurs blog?

By Chris Yeh on November 5, 2013

Keith Rabois touched off a mini-Twitter firestorm the other day when he posted a tweet saying, “I don’t know of a single successful CEO or entrepreneur who blogs regularly.”http://bit.ly/1b0gv4VSadly, as I often note, 140 characters isn’t enough for a …

Posted in Entrepreneurship | Tagged blogging, hubspot, siliconvalley, twitter

Marketing: 'Context will eat the software industry'

Marketing: ‘Context will eat the software industry’

By Michael Krigsman on September 23, 2013

For years, marketers have used the phrase “content is king” to signify the importance of substance and depth in selling to both enterprise and consumer buyers. Meaningful content is a foundation of marketing strategies, influencer programs, and other efforts to attract eyeballs in the digital world. Of course, content as a driver of engagement and […]

Posted in Featured Posts, Marketing | Tagged Content marketing, context, hubspot, paypal, Waze

TAM is Great.   But What Really Matters is That You Believe You Can Hit $100m ARR in 7 Years.

TAM is Great. But What Really Matters is That You Believe You Can Hit $100m ARR in 7 Years.

By Jason M. Lemkin on May 21, 2013

I have a strong, semi-proven thesis that in SaaS, market size doesn’t matter that much … at least in the traditional tops-down sense. If you can get to $2m in ARR in 2 years, you can get to $4m the next.  From there, it’s on to $10m in ARR.  And if you can get to […]

Posted in Entrepreneurship, Featured Posts | Tagged Entrepreneurship, hubspot, saas, startups, Total Addressable Market

Is Social Media Marketing A Crock?

Is Social Media Marketing A Crock?

By Chris Yeh on September 13, 2010

I recently had the pleasure of attending a dinner for startup VPs of Marketing. I had a great time chatting with peers and laughing about the unrealistic demands we all face. “Get me in the Journal and fill the pipeline–but don’t spend any money.”The …

Posted in Marketing | Tagged hubspot, marketing, Marketing and Advertising, social media, SocialMedia, startups

SaaS CEO on Improving Website Visitor to Trial User to Paying Customer Conversion

SaaS CEO on Improving Website Visitor to Trial User to Paying Customer Conversion

By Zoli Erdos on October 21, 2009

I don’t claim to be an expert in the area, so this is more a quick pointer then a real post. Well, too short for a post, too long for a tweet:-) Duane Jackson, CEO of SaaS accounting provider Kashflow writes up his experience of using Google Analytics and Website Optimizer to fine-tune his site […]

Posted in Marketing | Tagged conversions, google analytics, hubspot, inbound marketing, kashflow, tools, website optimizer

feed mail facebook twitter linkedin

Popular Posts

  • Home
  • AMZN ‘Other’ Revenue in 2011+
  • 25 Definitions of Innovation
  • Why Online / Offline Mobile Integration is Going to be a Huge Business
  • 10 Critical Requirements for Cloud Applications
  • Looking Back 2010: Key Cloud Acquisitions
  • Blog
  • Google Chrome OS: Pre-Announcement in Classic Microsoft-style

Archives

Authors

  • Adron Hall
  • Chirag Mehta
  • Christian Reilly
  • Dan Morrill
  • Derek Pilling
  • Hutch Carpenter
  • Jarret Pazahanick
  • Jason M. Lemkin
  • Joel York
  • John Taschek
  • Krishnan Subramanian
  • Mark Suster
  • Michael Krigsman
  • Ofir Nachmani
  • Paul Miller
  • Quinton Wall
  • Randy Bias
  • Robert Duffner
  • Sadagopan
  • wprss
  • Zoli Erdos
Sponsored by: