Come to the SaaStr Annual and Make a Week of It
It’s not often you get an opportunity to join 5,000 of your peers in SaaS in one location for a week. Sure we gather at Dreamforce, wave as we run across Moscone to our next customer meeting or maybe catch up for 5 minutes at one of the 17 parties that night, but rarely do […]
Why VCs Need Unicorns Just to Survive
One of the most tiring things for founders can be always being compared to Unicorns. Certainly sometimes it’s inspirational. I loved it when many of the founders I work with came out of the ’15 SaaStrAnnual saying they needed to grow faster, at a Zenefits-like level: But the reality is there are different ways to make […]
Your VP Sales Has a Sales Quota. Your VP Marketing Needs a Lead Quota. Period.
A ways back, we did an extremely popular post entitled, Hire the Right Type of VP Marketing or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them. The basic idea was to help folks who haven’t hired a VP or Director of Marketing hire the right one for a […]
SaaStr Podcast on Time, Core Metrics and More on “Million Dollar Insights”
Do you podcast? If so, Cara Hogan of InsightSquared has kicked off a great SaaS podcast series of which I was fortune enough to participate. We talked quite a bit about the learnings on the SaaS Journey. Feel free to listen below or download on iTunes here. The draft notes and script I used (we went […]
One Weird Trick to Build a Personal Brand
My long-time friend Jason Lemkin is on the verge of launching a spectacular SaaS conference called SaaStr this week. What Jason has achieved in no time flat in VC is astounding. Without inventing the browser he has single-handedly created a personal VC brand on a shoestring. And as I’ve written about before – building a […]
All These Enterprise IPOs: Why It’s Just Getting Good. Why These are The Best of Times for SaaS.
Reading the tech press you might get the sense that The Enterprise is something they are sort of forced to write about because it’s having a good run. We had a great Consumer run, a nice set of Multi-Billion Dollar deals around Social Networking, a WhatsApp/Snapchat fad around mobile messaging, an Alibaba, Instacart, Fab-ulous e-commerce […]
Should entrepreneurs blog?
Keith Rabois touched off a mini-Twitter firestorm the other day when he posted a tweet saying, “I don’t know of a single successful CEO or entrepreneur who blogs regularly.”http://bit.ly/1b0gv4VSadly, as I often note, 140 characters isn’t enough for a …
Marketing: ‘Context will eat the software industry’
For years, marketers have used the phrase “content is king” to signify the importance of substance and depth in selling to both enterprise and consumer buyers. Meaningful content is a foundation of marketing strategies, influencer programs, and other efforts to attract eyeballs in the digital world. Of course, content as a driver of engagement and […]
TAM is Great. But What Really Matters is That You Believe You Can Hit $100m ARR in 7 Years.
I have a strong, semi-proven thesis that in SaaS, market size doesn’t matter that much … at least in the traditional tops-down sense. If you can get to $2m in ARR in 2 years, you can get to $4m the next. From there, it’s on to $10m in ARR. And if you can get to […]
Is Social Media Marketing A Crock?
I recently had the pleasure of attending a dinner for startup VPs of Marketing. I had a great time chatting with peers and laughing about the unrealistic demands we all face. “Get me in the Journal and fill the pipeline–but don’t spend any money.”The …
SaaS CEO on Improving Website Visitor to Trial User to Paying Customer Conversion
I don’t claim to be an expert in the area, so this is more a quick pointer then a real post. Well, too short for a post, too long for a tweet:-) Duane Jackson, CEO of SaaS accounting provider Kashflow writes up his experience of using Google Analytics and Website Optimizer to fine-tune his site […]
