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Browse: Home / Idea Evaluation

Idea Evaluation

Jobs-to-be-done | Three tests ALL ideas must pass

Jobs-to-be-done | Three tests ALL ideas must pass

By Hutch Carpenter on January 28, 2015

People don’t want to buy a quarter-inch drill… they want a quarter-inch hole. Theodore Levitt, Harvard Business School professor You’re awash in ideas. Ideally from running targeted campaigns, but you may be seeing them from other quarters as well. Great, then what? A key activity in the process of innovation is determining which of many […]

Posted in Featured Posts, Trends & Concepts | Tagged decision-making, Idea Evaluation, jobs to be done

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