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Browse: Home / improvement

improvement

Is it innovation or just an improvement? Does it matter?

Is it innovation or just an improvement? Does it matter?

By Hutch Carpenter on April 7, 2014

On the LinkedIn Front End of Innovation group, I saw this post: Interesting (and heated) discussions @ Unleashing Innovation Summit in Amsterdam earlier in the month: Incremental innovation is NOT innovation – it’s just marketing. REAL innovation is breakthrough/transformational… Agree or not? I’ve seen this debate before. Attempts to finally, once-and-for-all establish just where improvement […]

Posted in Trends & Concepts | Tagged improvement, innovation, jobs to be done, jtbd, mba

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