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Browse: Home / influencer

influencer

Influence tools: the devil is in the details

Influence tools: the devil is in the details

By Martijn Linssen on September 9, 2013

For those of you who haven’t heard of Klout, let me give you a brief history: they started back in 2009 with a lot of marketing, a so-so product and non-existent service. They had two ways of handling criticism: either shower the critic in increased Klout score, or ignore him (or her). With criticism multiplying […]

Posted in Application Software, Featured Posts, Marketing | Tagged Data quality, facebook, influencer, Klout, social media, trust, Tweetlevel, twitter

Influencers? You mean under the Influence?

Influencers? You mean under the Influence?

By Martijn Linssen on February 28, 2011

Thanks to Zoli Erdos for the last bit to the title. I’ve gotten worked up a bit about the Influence game in general and Klout in particular, resulting in a few posts of which “Klout. Nail. Coffin. Who cares?” was the last one. This post is a bit about Klout, but not really (wouldn’t want […]

Posted in Featured Posts, Trends & Concepts | Tagged 1.0, B2C, influence, influencer, information, Klout, maturity, puppet, Social influence, social media, trust, Twitalyzer, twitter | 1 Response

It’s That Time of the Year: Top Lists. (No, Not Zuckerberg)

It’s That Time of the Year: Top Lists. (No, Not Zuckerberg)

By Zoli Erdos on December 16, 2010

Regular readers may know I am also Editor of Enterprise Irregulars, and as such I am really happy to see two fellow Irregulars on Top Lists.  They are also Cloud Evangalist which qualifies them for a mention @ CloudAve Phil Fersht – Analyst of the Year by the Institute of Industry Analyst Relations. The winner […]

Posted in Trends & Concepts | Tagged Analyst, influencer, top list | 1 Response

Image credit: Brian Solis

Oracle’s Influencer Relations: Mom Are We There Yet?

By Guest Authors on September 21, 2010

A fellow Enterprise Irregular posed this question to the EI’s relative to the maturity of the industry and the acceptance of bloggers @ Oracle Open World:Especially after the Workday session where 20 of us from small and large firms all…

Posted in Business | Tagged Analyst, blogger, communication, corporate culture, enterprise irregulars, influencer, oow, oow10, oow2010, Oracle, sap, workdaytech

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