The New New Metrics for Advertising: The SuperBowl Versus the Academy Awards (infographic)
For big brands acquiring customers it used to be a simple formula. Create a great ad + advertise in media with a large audience of potential customers + have a call to action = sales. Brands that follow the old formula can still advertise to millions of people and have plenty of traditional brand impressions. […]
The Most Influential People in Performance Marketing (infographic)
The Performance Marketing industry has come under fire for a series of incidents that have tarred the industry. An important industry that can make or break your company. The community has a range of people from the slick evangelist to the online marketing champion. Sometimes it’s difficult to distinguish who is who. According to the […]
The Secret to Virgin America’s Social Business Success (infographic comparison)
Want to know what it might feel like if an airline actually treated its customers like friends? Not a superficial, phony performance marked by fake smiles and fake actors (think the aviation version of the Truman Show). But an airline that runs its business by listening, supporting and doing what’s best for its customers. Instead, […]
Is Dell the World’s Most Social Company? (Scorecard)
“What the heck are you doing?” Yet the language was probably a little more colorful. Three days after the launch of Chief Blogger Lionel Menchaca’s blog, all hell broke loose. Several people within Dell were upset with him for linking to Engadget story about exploding laptops. But Menchaca wasn’t worried about being fired. He had […]
Infographic: How Big Is The World Of Cloud Computing?
The cloud has grown to a level that any failure in Amazon Web Services are covered in major news media including The New York Times. Enterprises are fast adopting the cloud services, both private and public clouds. The good folks at Wikibon has created an Infographic that gives an insight into how cloud computing has […]
The Top 30 Most Respected Venture Capitalists (infographic)
A guide for Entrepreneurs There is a lot of content created by the Venture Capital community that has helped countless entrepreneurs. In fact, one of my favorites is How Andreessen Horowitz Evaluates CEOs. I recently stumbled upon the article again and it reminded me of an article I’ve been meaning to write for my entrepreneurial […]
The Top 25 Hottest Mobile Game Developers (Infographic)
A Guide for Consumers and Brands Gartner estimates the Mobile Game market will reach $11.4 billion by 2014. That’s a big number. Compare that with 2010 Video Game and Movie Box office receipts which have revenues of $18.58 million and $10.16 billion respectively. Mobile games are going to be an increasingly important market. Further, as mobile […]
Does Every Company Need a Robert Scoble? (infographic)
What I learned in 2010 can be summed up in one individual Except for reading the occasional year end articles (notables include Kotadia, Maggie Fox, McAfee) I typically skip the tradition of trying to summarize an entire year in 10 bullet points. The Enterprise 2.0/Social Business space is just too dynamic with many starts, stops […]
A Comprehensive Comparison Guide to Mobile Advertising Networks (Infographic)
Something we’ve expected for some time now, online advertising spending has just surpassed newspaper advertising spending. But don’t expect online advertising to maintain its lead for long. By all accounts mobile will soon surpass online advertising spend due to the sheer numbers of App/internet enabled mobile phones that are appearing worldwide. While the matrix is […]
The Documentation Maturity Model (infographic)
“How does our online documentation site stack up against other organizations?” The Documentation Maturity Model (DMM) categorizes he six types of documentation sites as we have observed through our research. We recommend you use this guide as a resource to decide which level bests suits your company’s situation and examples on what it might look […]
ThinkPassenger Private Full Service Enterprise 2.0 Communities
ThinkPassenger’s red velvet rope approach is unique in the industry. It requires corporations to shed the megaphone approach to customer messaging and to connect with their customers one on one. They make it exclusive, fun and rewarding to both company and participant. It’s typically full service, private and very exclusive. Think “privileged”. It begins with […]
