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Will customers adopt your innovation? Hope, fear and jobs-to-be-done

Will customers adopt your innovation? Hope, fear and jobs-to-be-done

By Hutch Carpenter on March 19, 2014

When will a customer decide your innovative product or service is worth adopting? It’s a question that marketers, strategists and others spend plenty of time thinking about. The factors are myriad and diverse. In this post, let’s examine two primary elements that influence both if an innovation will be adopted, and when it would happen: Decision weights assigned […]

Posted in Featured Posts, Trends & Concepts | Tagged Daniel Kahneman, decision weights, geek, innovation, innovation adoption curve, innovation diffusion curve, jobs to be done, jtbd, kahneman, loss aversion, mba

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