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Klout

The Schmarketing MQ

The Schmarketing MQ

By Martijn Linssen on April 7, 2011

With the above picture hardly legible on purpose, let me tell you a small story. Three months ago I was contacted by Derek Singleton with a question about a poll on his company site. I liked the company, liked the site, liked the poll, so wrote a small post about it This week, Hunter Richards […]

Posted in Marketing | Tagged 1.0, 2.0, B2C, change, information, Klout, magic quadrant, maturity, social media, twitter

Social Recruiting - 3 Questions Answered

Social Recruiting – 3 Questions Answered

By Guest Authors on April 5, 2011

One of the pressing questions surrounding social media these days is it’s applicability to recruiting and other people management processes within an organization.  Specifically, there is an ethics debate around how much of the Facebook, Linkedin and Twitter data are employers allowed to discover, request and use in the hiring process.  Today I see organizations […]

Posted in Featured Posts, Trends & Concepts | Tagged facebook, HCM, hiring, hr, Klout, linkedin, recruiting, social, Social influence, social media, Social network, talent, twitter

Influencers? You mean under the Influence?

Influencers? You mean under the Influence?

By Martijn Linssen on February 28, 2011

Thanks to Zoli Erdos for the last bit to the title. I’ve gotten worked up a bit about the Influence game in general and Klout in particular, resulting in a few posts of which “Klout. Nail. Coffin. Who cares?” was the last one. This post is a bit about Klout, but not really (wouldn’t want […]

Posted in Featured Posts, Trends & Concepts | Tagged 1.0, B2C, influence, influencer, information, Klout, maturity, puppet, Social influence, social media, trust, Twitalyzer, twitter | 1 Response

Twitter delegates the monetisation strain to its developers

Twitter delegates the monetisation strain to its developers

By Martijn Linssen on February 11, 2011

On the Twitter Development Google Group, Twitter announced today that they’ll stop whitelisting. Whitelisting basically lifts an application developer’s limitation of 150 Twitter requests per hour, that mere mortals suffer from Beginning today, Twitter will no longer grant whitelisting requests. We will continue to allow whitelisting privileges for previously approved applications; however any unanswered requests […]

Posted in Application Software, Featured Posts, Strategy | Tagged adapt, application development, b2b, change, financials, gnip, growth, Klout, maturity, social media, standardisation, Supply Chain, twitter, Whitelist

Get Inside the Mind of an Angel Investor

Get Inside the Mind of an Angel Investor

By Mark Suster on February 10, 2011

In my ongoing quest to get you good transcripts of the wonderful interviews we’ve done in the past, I present you with one amazing interview here with Tom McInerney – a friend, co-investor, former entrepreneur turned angel investor and “wizard of Oz” behind the scenes at the uber hot startup Klout. What is wonderful about […]

Posted in Entrepreneurship, Featured Posts | Tagged Angel investor, Entrepreneur, Klout, Startup Advice, This Week in Venture Capital

The Social CRM Oxymoron

The Social CRM Oxymoron

By Martijn Linssen on February 8, 2011

The temptation was great of course, a few years back, to invent Social CRM. There was a lot of buzz about Social, social people, social companies, social employees and social customers. It wasn’t a great step from that last one to Social Customer Relationship Management. Last year I piled all that up on the Social […]

Posted in Business, Featured Posts, Marketing | Tagged 1.0, B2C, Customer, customer relationship management, facebook, integration, Klout, scrm, Social CRM, social media | 1 Response

Does Every Company Need a Robert Scoble? (infographic)

Does Every Company Need a Robert Scoble? (infographic)

By Mark Fidelman on January 5, 2011

What I learned in 2010 can be summed up in one individual Except for reading the occasional year end articles (notables include Kotadia, Maggie Fox, McAfee) I typically skip the tradition of trying to summarize an entire year in 10 bullet points. The Enterprise 2.0/Social Business space is just too dynamic with many starts, stops […]

Posted in Featured Posts, Marketing | Tagged building 43, corporate evangelist, evangelism, facebook, Featured, flickr, hutch carpenter, Infographics, Klout, Miscellany, Quora, rackspace, ray wang, Robert Scoble, scobleizer, twitter | 6 Responses

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