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Browse: Home / latent needs

latent needs

Uncover latent needs with a simple question

Uncover latent needs with a simple question

By Hutch Carpenter on November 1, 2013

After publishing Latent needs are overplayed as an innovation dynamic, I got a lot of feedback. Plenty of agreement, but also some good counterpoints. And in reading through some of them, I realized that there is something to this. A lot of people are convinced that whole markets are waiting to be built based on people […]

Posted in Featured Posts, Trends & Concepts | Tagged jobs to be done, jtbd, latent needs, mba

Latent needs are overplayed as an innovation dynamic

Latent needs are overplayed as an innovation dynamic

By Hutch Carpenter on October 23, 2013

Reading this thought piece from the Silicon Valley Product Group, The End of Requirements, I saw this point about latent needs: Unrealized needs (also called “latent needs”) are those solutions where customers may not even be aware they even have the need until after they see and experience the solution. Examples include digital video recorders, […]

Posted in Featured Posts, Trends & Concepts | Tagged customer insights, innovation, jobs to be done, jtbd, latent needs, mba | 1 Response

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