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Browse: Home / Lead generation

Lead generation

Why Lead Velocity Rate (LVR) Is The Most Important Metric in SaaS

Why Lead Velocity Rate (LVR) Is The Most Important Metric in SaaS

By Jason M. Lemkin on December 12, 2012

One thing that is great in SaaS, from a 20,000 foot perspective at least, is You Can See The Future. It’s the benefit of a recurring revenue stream in a B2B model.  If you did $100k last month, and have grown 6% a month each month for the last 12 mos, I can pretty much […]

Posted in Entrepreneurship, Featured Posts, Marketing | Tagged demand generation, digital marketing, Lead generation, saas, Uncategorized | 1 Response

The Only Kind of Product That Can Pull Off Freemium

The Only Kind of Product That Can Pull Off Freemium

By Chris Yeh on August 24, 2012

The Wall Street Journal finally picks up on the freemium trend (it’s only been 2-3 years, right?) The problem is, anyone reading the article is probably under the impression that what succeeds and what doesn’t i…

Posted in Entrepreneurship, Featured Posts | Tagged businessmodel, dropbox, evernote, freemium, Lead generation | 1 Response

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