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Browse: Home / leadgen

leadgen

Your VP Sales Has a Sales Quota.  Your VP Marketing Needs a Lead Quota.  Period.

Your VP Sales Has a Sales Quota. Your VP Marketing Needs a Lead Quota. Period.

By Jason M. Lemkin on March 31, 2015

A ways back, we did an extremely popular post entitled, Hire the Right Type of VP Marketing or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them.  The basic idea was to help folks who haven’t hired a VP or Director of Marketing hire the right one for a […]

Posted in Business, Entrepreneurship, Featured Posts | Tagged Acceleration, box, Eloqua, hubspot, lead quota, leadgen, marketing, Pardot, sales, software as a service

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