CMO strategy session: The new discipline of ‘social lead management’
The relationship between IT and marketing is symbolic of larger changes taking place in enterprise technology. The proliferation of sophisticated end-user software, often based in the cloud, has created deep technology expertise in functional areas such as marketing. I asked the Chief Marketing Officer of LexisNexis, Steve Mann, for a snapshot of marketing innovation that intersects […]
CxO Talk: Can a CIO and CMO be friends?
In episode four of CxO Talk, co-host Vala Afshar and I talk with Steve Mann, chief marketing officer (CMO) at LexisNexis, and Phil Komarny, chief information officer (CIO) at Seton Hill University. The discussion includes an insider’s look at the CIO and CMO roles, along with advice for technology vendors selling to senior executives. Steve […]
LexisNexis Offers An Alternative To Hadoop
LexisNexis Risk Solutions, a leader in offering information that helps customers across different verticals assess and manage risk, today announced the release of their big data platform built on top of High Performance Computing technology under an open core approach where the community edition will be available for free and with source code and an […]
