Dreamforce, BoxWorks, Arse-Kissing, and Behavioral vs. Attitudinal Loyalty
Not tooo long ago, I was meeting with one of EchoSign’s largest customers. As I was coming, someone else was leaving – Marc Benioff. He’d come (flying private I assume, and possibly straight from Hawaii) to … kiss the customer’s arse, as near as I could tell. The customer already had thousands and thousands of […]
Privacy and Loyalty Clubs
Most of us don’t know when we’ve been hacked or how much of a trail we are leaving. But our corporate secrets may indeed be much bigger than a product protype and are risk of privacy invasion is much broader than a bar.
What is Advocacy?
Here is another chess puzzle, white to move and mate in 2! Last week at the social CRM summit in Georgia those in attendance were tasked with an interesting exercise around understanding advocacy. We were to imagine that we worked for Direct T.V. (or as Paul likes to say Drek) and were told to come […]
The Long-Term Value of Loyalty
Oh, boy. Here we go again. Another post on job hopping. This will be my final word on the topic. I promise. My goal here is to move the debate forward, add my POV but not inflame things any further. Inflaming was never my goal. Let’s see if I can achieve that. My WORD of […]
Maybe it is time for you to do a startup
This message over on FriendFeed from Mo Kargas caught my attention this morning because I am hearing it more and more from friends, family, and people who I follow in social circles on the internet. There is a common running thread through the opinions of many people I know that work, and that is a […]
