• Home
  • Blog
  • About
  • Contact
CloudAve
Software in Business. The Business of Software.
  • Business
    • Analysis
    • Entrepreneurship
    • Marketing
    • Strategy
    • Small business
  • Technology
    • Application Software
    • Infrastructure
    • Open Source
    • Mobile
    • Platforms
    • Product reviews
    • Security
  • Misc
    • Design
    • Just for fun
    • Trends & Concepts
  • Your POV
  • Sponsors
Browse: Home / marc benioff

marc benioff

The Cloud Must Go On.  Watch the Banned Benioff Keynote Live.

The Cloud Must Go On. Watch the Banned Benioff Keynote Live.

By Zoli Erdos on October 5, 2011

The best thing that may have happened to Salesforce.com at Oracle Open World is getting CEO Marc Benioff’s keynote cancelled.   Oracle and Larry Ellison are now officially the Bad Guys (opinions are split on whether Larry is the Emperor, Darth Vader or God), @Benioff is the oppressed Folk Hero, Salesforce.com got thei $1M keynote […]

Posted in Business, Featured Posts | Tagged #OOW11, Darth Vader, larry ellison, marc benioff, oow, Oracle, salesforce.com | 1 Response

Will “Mad Men” Drive the Social Enterprise?

Will “Mad Men” Drive the Social Enterprise?

By John Taschek on September 15, 2011

Note this is a special guest post from industry authority Bruce Richardson. His blog can be found at http://stellwagenresearch.blogspot.com/. Bruce has a 30-year career in high-tech, harkening back to the days in which he worked alongside George Colony (founder and CEO of Forrester), Frank Gens (Chief Research Officer of IDC),…

Posted in Enterprise, Featured Posts, Marketing, Trends & Concepts | Tagged @jtaschek, Benioff, Bruce Richardson, chatter, cloud, dreamforce, force.com, hospitals, infor, marc benioff, radian6, salesforce, salesforce.com, toyota, Weblogs, zipcar

Why You Should Make Your Competitors Your Frenemies

Why You Should Make Your Competitors Your Frenemies

By Mark Suster on December 27, 2010

Yesterday I wrote about how to talk to investors about your competitors.  In short, acknowledge they exist, be transparent about strengths & weaknesses and use your differences to talk about how you want to position yourself in the market. Conventional wisdom in most companies is that “the competition is the enemy” – it’s the rallying […]

Posted in Business | Tagged Betamax, cloud computing, competition, Evil Empire, frenemies, frenemy, marc benioff, salesforce.com, Siebel Systems, Startup Advice | 1 Response

Dreamforce Musings: Why the Real Cloud Has Gained Momentum

Dreamforce Musings: Why the Real Cloud Has Gained Momentum

By Aneel Bhusri on December 16, 2010

I had the rare and great opportunity to attend the opening two days of Dreamforce last week. Rare, because I can’t remember the last user conference I went to as an attendee rather than a speaker (turns out it’s a lot less stressful to be in the audience ☺). And great, because it truly was […]

Posted in Application Software, Business, Enterprise, Featured Posts, Sponsor, Your POV | Tagged Business ByDesign, cloud computing, df10, dreamforce, marc benioff, salesforce.com, sap, sapsummit, workday

The Master of Guerilla Marketing Turns Microsoft's Prank Around

The Master of Guerilla Marketing Turns Microsoft’s Prank Around

By Zoli Erdos on December 10, 2010

CloudAve readers know I am a fan of edgy marketing.  Now it’s time to update my recently compiled inventory of software marketing pranks.  A major show like Salesforce.com’s DreamForce would not even be real without some guerilla marketing activity – except the players seemed to have traded places this year.  Guerilla Marketing is normally David’s […]

Posted in Featured Posts, Marketing | Tagged conferences, CRM, df10, dreamforce, edgy marketing, forced, Guerrilla marketing, marc benioff, marketing pranks, microsoft, microsoft dynamics, salesforce.com, software marketing, zoho | 1 Response

Dreamforce: Decade of Inspiration

Dreamforce: Decade of Inspiration

By John Taschek on December 7, 2010

I was at the first Dreamforce. It was in a hotel at the Westin St. Francis in San Francisco and it attracted 500 people and perhaps another 200 employees — roughly 2/3 of the entire company. The big announcements were related to sales force automation, but the company also announced custom tabs and some nifty […]

Posted in Application Software, Business, Featured Posts, Infrastructure | Tagged chatter, Chatter Free, cloud computing, cloudblog, conferences, DCI, dreamforce, facebook, marc benioff, Moscone, salesforce, salesforce.com, Web/Tech, Weblogs, Westin

Salesforce Chatter goes into GA. No Hiding Now Marc!

Salesforce Chatter goes into GA. No Hiding Now Marc!

By Ben Kepes on June 22, 2010

I’ve always been partly in awe and partly dubious about the way Salesforce.com CEO Marc Benioff gives… “aspirational” product announcements. On one level, it’s great to get people thinking and envisioning a future, while on another vaporware is just that – unobtainable and frustrating. Just look at his quote about Chatter: Salesforce Chatter is the […]

Posted in Enterprise, Product reviews | Tagged chatter, force.com, marc benioff, salesforce.com | 1 Response

Messaging for Growth in a SaaS Business

Messaging for Growth in a SaaS Business

By Ben Kepes on May 17, 2010

I posted recently about the visit I’d made to Xactly in San Jose. As well as spending time talking about the back office processes they’d used to enable them to grow by triple digits for several years running, I spoke with CEO Chris Cabrera about the challenges that his company has faced in marketing it’s […]

Posted in Marketing | Tagged marc benioff, marketing, salesforce, xactly

The Benioff Coup. I Almost Got it Right

The Benioff Coup. I Almost Got it Right

By Zoli Erdos on April 7, 2010

Watching Salesforce.com CEO Marc Benioff interview Mike Arrington @ Davos in January, I predicted the Big Marc was after a new job in media.  It all felt confirmed when Benioff launched a series of posts at TechCrunch (although I suspected a fellow XXXXX blogger wrote his posts). But now it looks the other way around: […]

Posted in Just for fun | Tagged humor, marc benioff, media, salesforce.com, steve gillmor, techcrunch

Keep your Executive Assistant happy if moving to the Cloud

Keep your Executive Assistant happy if moving to the Cloud

By Paul Miller on November 4, 2009

Google held a small event in London late last month, at which senior executives from a wide range of organisations gathered to discuss the impact of the Cloud. Presenters included luminaries such as Marc Benioff, Werner Vogels, Geoffrey Moore and Nick Carr, as well as CIOs at the coalface in adopting various Cloud (mainly SaaS) […]

Posted in Infrastructure | Tagged aws, cloud computing, Dave Girouard, Enterprise Computing, Geoffrey Moore, google, google apps, Guardian Media Group, iaas, Infrastructure as a service, marc benioff, nick carr, saas, software as a service, werner vogels

feed mail facebook twitter linkedin

Popular Posts

  • Home
  • The Five-Step Maturity Model for Building a Collaborative Organization
  • Amazon, Google, Facebook, Microsoft, Apple, and Oracle Org Chart
  • 25 Definitions of Innovation
  • Developing Guidelines For Cloud Usage, Lessons From Social Media Gaffes
  • Sexism in tech is like an onion--it has many layers and makes people cry
  • Contact
  • Nurturing the market for Data Markets

Archives

Authors

  • Adron Hall
  • Chirag Mehta
  • Christian Reilly
  • Dan Morrill
  • Derek Pilling
  • Hutch Carpenter
  • Jarret Pazahanick
  • Jason M. Lemkin
  • Joel York
  • John Taschek
  • Krishnan Subramanian
  • Mark Suster
  • Michael Krigsman
  • Ofir Nachmani
  • Paul Miller
  • Quinton Wall
  • Randy Bias
  • Robert Duffner
  • Sadagopan
  • wprss
  • Zoli Erdos
Sponsored by: